Rental lead converter Zuma emerges from beta, raises $6.7M
The software flattens traditional lead qualification and follow-up processes using on-demand engagement methods to qualify prospects as leads, arrange appointments and determine best practices for ongoing lead nurture
by Craig C. Rowe Nov 19
PureAgent CRM reduces automation dependency, ups ante on live tours
Opinion
Small in size but big on sales help, Onjax's PureAgent CRM has launched after a 3-year renovation of tools and tech, and for the most part, it was worth the wait
by Craig C. Rowe Aug 14
Can Constellation1 help brokerages navigate the market? It's up in the air
Opinion
The product brings together a number of stand-alone proptech innovations owned by Constellation Real Estate Group to efficiently serve large brokerages and multiple listing services — but is it what they need?
by Craig C. Rowe Jul 17
9 tips for making online leads 'stick' with you
It’s common for prospective clients to contact multiple agents when they need help. So, why would they pick you when there are so many other options to choose from? Here are nine tips to help you hold on to those precious online leads
by Andrew Fortune Jun 13
Lead quality, website management stand out on Propertybase Go
The Boston Logic-owned real estate operating system is working on an improved transaction management system while its lead scoring, listings and web content tools excel
by Craig C. Rowe May 13
BoomTown rolls out new features and updates for agents
Customers of the popular software can now manage custom video ads from within the system, and new included drip campaigns help agents broach pandemic topics with buyers and sellers
by Craig C. Rowe May 11
5 tips for turning open house visitors into clients
Opinion
If you're new to the industry or just need a reminder, it always pays to refresh your memory on the need to follow up with prospects at open houses
by Kathleen Kuhn Feb 10
Automate your post-close contacts with W+R Studios’ Homebeat
Customers of Cloud Agent Suite can use new feature that sends home value updates to past clients. Data is pulled from local MLS via Cloud CMA
by Craig C. Rowe Aug 5
Is BNTouch the CRM agent-mortgage teams need?
This software platform for mortgage brokers to find, nurture and close loans can benefit real estate agents too
by Craig C. Rowe Jan 16
EMerge wants to create your email marketing strategy, and then some
Company offers creative content and multiple email strategies to reach new agents and new customers
by Craig C. Rowe Jan 3
Put lead gen on autopilot with Chime CRM's new tools
Opinion
Fast-moving CRM introduces a smart dialer and integrated coaching action plans
by Craig C. Rowe Aug 30
Plenty of leads, no conversions? 5 tools to boost returns
How to stay competitive in a crowded arena where time is money and engagement matters
by Sep Niakan Apr 27
Digital marketing 101 for agents
Want to expand your digital footprint? Learn from the best
by Marian McPherson Jan 17