Zillow Showcase listings get marketing bump with analytics
The insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention
by Craig C. Rowe Apr 17
Higharc's AI seeks to pick up the pace of home construction
'Homebuilders across the US waste weeks or months updating CAD files in decades-old software to get the critical things they need to run operations and sell their product to buyers': Higharc CEO
by Craig C. Rowe Feb 14
Meet iGuide's most affordable digital twin solution, Planix R1
The new camera system, Planix R1, is designed to be more physically and technically nimble when helping agents create digital twins, executives said Wednesday. And it’s more affordable, too
by Craig C. Rowe Oct 31
With Giraffe360, virtual tours are no longer a reach: Tech Review
Like the eponymous mammal, Giraffe360 can see above and beyond what’s merely in front of it
by Craig C. Rowe Oct 25
Restb.ai: In most markets, floor plans reduce days on market
It appears all those terribly staged images of agents pointing at floor plans may finally have their place in a marketing arsenal
by Craig C. Rowe Jul 24
Shamed developer withdraws floor plans 'honoring' Tubman, Frank
Albuquerque-based Abrazo Homes drew the ire of social media users for their floor plans named for historic women. Descriptions have now been edited to remove facts about the women's lives
by Marian McPherson Jan 17
Matterport calculates square feet, labels rooms with latest AI update
The feature is in beta mode and, upon formal rollout, will allow agents instant access to room dimensions and total square footage by room and floor, according to an announcement Tuesday
by Craig C. Rowe Sep 26
CRMLS partners with CubiCasa to proliferate industry with floor plans
This is the latest influential partnership the Finland-based software company has established, having also inked deals with RE/MAX and UtahRealEstate within the last year
by Craig C. Rowe Sep 20
CubiCasa digital floor plans now available to 50,000 RE/MAX agents
The partnership will allow RE/MAX real estate agents full access to digital floor plans created by CubiCasa now that the company is an 'Approved Supplier' on the brokerage's online Marketplace
by Craig C. Rowe Aug 16
6 takeaways from NAR's midyear conference
From voting to raise membership dues to requiring fair housing training to learning best practices for artificial intelligence, Realtors are steering their own fate in the industry
by Andrea V. Brambila May 18
iGuide software update draws in architects with DWG format
While merely a technical value-add for many, there is great potential in opening up iGuide’s dynamic, data-driven capabilities to a wider audience, according to the company
by Craig C. Rowe May 11
7 new markets can use Listing Media Services
ShowingTime+ has again broadened the availability of its agent-focused Listing Media Services in Austin, Philadelphia, Indianapolis, Minneapolis, Las Vegas, Sacramento and Sarasota
by Craig C. Rowe Apr 10
Matterport Digital Pro offers listing agents all-in-one marketing package
The program includes its most well-known home-tour product with dollhouse view, 25 or more high-end still photos, a static 2D floor plan and a 10-15 second preview reel
by Craig C. Rowe Feb 15
Zillow's ShowingTime+ releases Listing Media Services in 4 markets
Zillow said the photography scheduling and marketing service is the 'first of two next-generation listing marketing products'
by Craig C. Rowe Jan 18
Proptechs iGuide, HouseLens enter into software collaboration
Digital marketing and a compelling online presence will be more important than ever, especially on mobile devices, according to a new National Association of Realtors' report
by Craig C. Rowe Nov 14