How a polarizing listing video got this newbie millions in business
Opinion
How a polarizing listing video got this newbie millions in business
When I took on a high-priced, one-bedroom condo for my first listing, it was our ‘millennial’ lifestyle video that helped us break records — love it or hate it
by Chad Carrodus Dec 6
Will millennials rent forever? Study shows they believe so
Will millennials rent forever? Study shows they believe so
A new Apartment List study provides the first hard evidence that large numbers of millennials who would like to become homeowners are so frustrated that they have changed their minds, at least for now
by Steve Cook Dec 5
How to attract Gen Z: Avoid these 3 outdated marketing mistakes
Opinion
How to attract Gen Z: Avoid these 3 outdated marketing mistakes
Gen Z values authenticity, connection and vulnerability. Passive advertising online won't work, take it from a Gen Zer
by Chad Carrodus Oct 7
Piggy bank
Gen Z should start saving now to afford a home by 2031
Today's 18-year-olds should stash away $304 per month starting now to afford a median-priced home by the time they're 30
by Marian McPherson Jan 31
Generation Z Gen Z panel at Inman Connect New York 2019 ICNY 19
Generation Z trusts agents more than the internet for homebuying
A panel of young adults and teens grew up in a multiscreen world but say they prefer the human touch guiding them through real estate
by Gabriela Barkho Jan 31
Consumers
The 5 most important findings from Zillow's consumer trends report
Among them: 84% of homesellers rely on real estate agents from start to finish
by Marian McPherson Sep 28
What baby boomers, Gen X, millennials and Gen Z have in common
What baby boomers, Gen X, millennials and Gen Z have in common
Members of each generation debate their differences and commonalities at Inman Connect San Francisco
by Emma Hinchliffe Jul 20
For millennials, it’s all about finding the right neighborhood 'vibe'
For millennials, it’s all about finding the right neighborhood 'vibe'
This generation is reshaping the American homebuyer's dream
by Diane Morais Jul 18
6 ways to gain influence with the largest generation of homebuyers
6 ways to gain influence with the largest generation of homebuyers
Lay the groundwork for many years to come
by Bernice Ross Jul 10
5 things real estate agents should know about Generation Z
5 things real estate agents should know about Generation Z
How today's teens shop, virtually connect and ponder homeownership
by Andrea V. Brambila Dec 22
4 reasons to focus your energy on Generation X
4 reasons to focus your energy on Generation X
2015 is the year Gen X will join AARP, and they are primed for homebuying
by Bernice Ross Jun 8