lead gen unicorn
Stop chasing that next 'magical' lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul
by Josh Ries Dec 17
gavel and American flag with money
Opinion
If you're dependent on Zillow for lead gen, it's time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes
by Josh Ries Oct 1
man with empty pockets in front of a number background to convey lead-generation metrics
When you start tracking these 3 lead-generation metrics, Josh Ries writes, you set yourself up for top performance in any market cycle
by Josh Ries Sep 3
Sellers don’t care about your fancy CRM. They care how you use it
Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they're looking for
by Josh Ries Jun 20
7 types of real estate agents this market will crush
Some real estate agent types aren't going to survive this market, Jimmy Burgess writes Here's how to avoid being one of them yourself
by Jimmy Burgess Dec 9
Stuck in a rut? 22 under-the-radar lead generation ideas for agents
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
by Lillian Dickerson Sep 30
How to build a personal brand from scratch  
Start with an authentic foundation, and the sky is the  limit
by Andrew Fortune Oct 4
Google Ads is key to your online presence — here's how it works
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
Redfin's chief growth officer on maintaining optimism during the pandemic
Adam Wiener said the brokerage has adopted an educational tone to try and increase public knowledge on the current state of the real estate market amidst uncertain times
by Lillian Dickerson Sep 14
Homesnap launches new advertising and lead gen service, Concierge
The real estate technology solutions company will release on Friday a new advertising service for agents called Homesnap Pro+ Concierge
by Lillian Dickerson Jun 11
Is Firepoint lit? The CRM and website provider packs heat
Opinion
Designed by agents to offer brokers and teams the best part of a technology support system, its deep lead assignment controls and reporting mechanisms are a dream
by Craig C. Rowe Dec 27
Homesnap debuts Google ads for real estate agents
Home shopping app adds the online search giant to suite of Facebook, Instagram and Waze ads
by Emma Hinchliffe Mar 13
Two kids on a see saw.
Get the highest ROI from your business
by Tim & Julie Harris Jul 14
Special report: Which digital marketing tactics provide bang for your buck -- and which are just a bust
How agents and brokers are using digital marketing in their businesses -- what works and what doesn't
by Kimberly Manning Sep 16