Whether it's for a Broadway show or for staging your home, lighting is an essential element for casting the right mood
Opinion
10 tips to help sellers keep their wits about them when living in show-ready conditions
These 7 tips provide a powerful system for marketing listings and getting them 'sold!'
Figure out what your 'thing' is, and create a brand around it: Cheryl Eisen on IMG’s new essentials for real estate marketing
Using a professional stager simplifies the buyer’s journey — they don’t have to imagine living there, they can see it in person
Create a room with an appearance and personality that far exceed its size
Use these tips to make the conversation go smoothly
Opinion
7 pointers for broaching the subject with your clients
Your sweat equity will pay dividends when the home sells
The majority of buyer's agents say a staged listing helps their clients visualize life in the home
Buyers want to be able to picture themselves in the house
Agents should make their intentions and expectations crystal clear
As a home stager, great decor can make a sale
Selling a home is hard work
Market the house to the buyers' liking