RealForce gives marketing teams agency-level power: Tech Review
Essentially a digital advertising agency, it blends ad creation, network selection, budgeting, performance
by Craig C. Rowe Jan 24
6 new technologies shaping the future of residential development
'Thesis Driven' editor Brad Hargreaves shared how emerging tech in home equity, AI, ADUs, property development, off-the-grid living and driverless cars will impact residential development
by Lillian Dickerson Jan 23
AI's potential for real estate agents is vast, ICNY panelists argue
Industry leaders said Thursday that artificial intelligence is lowering the cost of producing content and that in the future it will make home searches better and more useful
by Jim Dalrymple II Jan 23
LA agent charged with rental price gouging as fires continue
Mike Kobeissi said district attorneys had got their facts bungled and that the landlord had rented out the property at a reduced rate once it became known the renters were wildfire victims
by Lillian Dickerson Jan 23
DelPrete: Guard yourself against 'propaganda' in real estate data
The real estate tech strategist laid out how companies often use accurate data to present skewed conclusions — and what real estate professionals can do to spot it
by Daniel Houston Jan 23
hundred dollar bills lined up
6 months after launch, Indigo has secured its 1st funding round backed by NFX, Era Ventures and GTM Fund. The company will use the funds to expand its reach throughout the Southeast
by Marian McPherson Jan 23
Ryan Serhant predicts 'screenless' future for savvy real estate agents
Thursday at Inman Connect, Serhant spread a message of love to the agent community while also sharing his thoughts on Clear Cooperation and which brokerage models will thrive in 2025
by Lillian Dickerson Jan 23
'I placed 7th; I completely blew it. Now what?' asks former Olympian
BMX rider Connor Fields knows the highs and lows of chasing a dream: setting a goal, coming close to achieving it and falling short. However, his journey is unlike any other
by Richelle Hammiel Jan 23
Lone Wolf embraces the wild in new logo and marketing rebrand
A forest-rich green monogram with serif font replaces the deep reds and howling wolf profile of earlier efforts. The new designs aim to reinforce the entrepreneurial spirit of the Lone Wolf brand
by Craig C. Rowe Jan 23
RE/MAX CEO: 'I don’t think RE/MAX deserves to be Kodak'
At Inman Connect New York, Erik Carlson said he wants everyone to know the real estate franchisor is 'open for business'
by Andrea V. Brambila Jan 23
Filters and links 'are dead' in Andy Florance's portal dream
In his latest Inman Interview, CoStar Group CEO Andy Florance talked about AI transforming residential portals from digital classifieds to highly-personalized home shopping platforms
by Marian McPherson Jan 23
Brad Inman proclaims real estate agents 'champions of the world'
Following a tough year of commission lawsuits and a challenging housing market, the Inman founder reminded real estate professionals Thursday that they are survivors poised for a rebirth
by Lillian Dickerson Jan 23
Put people first: How to connect with consumers deeper, faster
Understanding the psychology of consumers can help you create better relationships quicker, founder of The Talent Brokerage, Giselle Ugarte, said at Inman Connect New York
by Dani Vanderboegh Jan 23
'Decide what is authentic,' then build a brand, experts say
While some stumble into their brand organically, panelists at ICNY Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency
by Richelle Hammiel Jan 23
Feeling stuck? Here's how to build true momentum in 2025
Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025
by Dani Vanderboegh Jan 23