PLNAR uses augmented reality to capture floor plans

PLNAR uses augmented reality to capture floor plans

Augmented reality can be fun, flashy and, as it pushes its way into the mainstream, also useful as hell ......
By Britt Chester | Wednesday, October 25, 2017
Over 80 percent of real estate pros use an iPhone for work

Over 80 percent of real estate pros use an iPhone for work

The typical American household in 2017 owns more than two Apple products, and even as Samsung and Apple duke it out for top smartphone market share, the real estate industry appears to have a clear favorite: i ......
By Caroline Feeney | Tuesday, October 24, 2017
SweepBright is the mobile agent’s new marketing partner

SweepBright is the mobile agent’s new marketing partner

SweepBright is an app for agents to market listings and cultivate leads. ......
By Craig C. Rowe | Friday, September 15, 2017
Windly app helps buyer’s agents send and manage electronic offers

Windly app helps buyer’s agents send and manage electronic offers

Windly is a tool for agents who work only with buyers. Agents use the app to stay abreast of market listings via list or map views, and to send and manage offers when a buyer is ready ......
By Craig C. Rowe | Friday, July 21, 2017
KardZee promises personalization and professionalism in its postcard creation app

KardZee promises personalization and professionalism in its postcard creation app

Users of KardZee can create a completely personalized handwriting font by tracing over each letter of the alphabet to create an "analysis." The process turns your finger strokes into a totally unique script font to be used in mailings ......
By Craig C. Rowe | Monday, July 10, 2017
3 things you need to stop overthinking when creating video

3 things you need to stop overthinking when creating video

Creating video isn't an option when it comes to successful marketing for real estate agents -- it's a necessity. Here are 3 things you need to overcome ......
By Jordan Scheltgen | Wednesday, June 28, 2017
Facebook's headquarters Top 10 reasons your Facebook ads aren’t generating real estate leads

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it's a possibility in the internet age, online business generation takes hard work, creative thinking,...
By Andrew Molz | Tuesday, May 2, 2017
How to get started creating videos on Facebook to market yourself

How to get started creating videos on Facebook to market yourself

People spend 50 minutes a day on Facebook reading content and watching videos, which provides an incredibly captive audience. Plus, promoting yourself via video recordings has never been easier as most smartphones are now able to record in UHD. Heck,...
By Rick Guerrero | Friday, March 3, 2017
Zillow app adds iMessage functionality to support home co-shopping

Zillow app adds iMessage functionality to support home co-shopping

In September, Apple released iOS 10 -- one of the biggest iPhone operating system updates thus far. One of the crowning jewels of iOS 10 is the souped-up messaging app that allows users to fill the screen with balloons, play games within the app, and...
By Marian McPherson | Thursday, December 22, 2016
A woman using an Android device Opendoor just launched an app for iPhone and Android

Opendoor just launched an app for iPhone and Android

What good is any technology in 2016 if you can't peruse it smoothly from the palm of your hand? Opendoor, a well-funded real estate startup that uses automated valuation models to make online offers on homes, just took its mobile user experience to t...
By Teke Wiggin | Thursday, October 20, 2016
5 key features that make your listing photos pop

5 key features that make your listing photos pop

It’s been over a year since I last wrote on this topic, a timeframe that might be too long considering that photography is one of the essential components as it relates to real estate. My original article was titled "6 reasons why a professional ho...
By Laura Ure | Tuesday, October 18, 2016
How to design a better online experience and turn inquiries into clients

How to design a better online experience and turn inquiries into clients

I have been experimenting with Google cards on my smartphone for over a year now. I have agreed to let Google have access to my GPS and internet search history, and in exchange, it makes suggestions for events, traffic updates, news and even movies, ...
By Rachael Hite | Monday, August 22, 2016
Perfect ad in hand — how many times should you promote it?

Perfect ad in hand — how many times should you promote it?

How many times should I advertise? This is a common question, as some agents and brokers are new to direct marketing might have a hard time understanding the time-tested methods that result in positive return on investment and increased inbound leads...
By Eric Cosway | Wednesday, August 17, 2016
9 ways to cut the noise and laser focus on being productive

9 ways to cut the noise and laser focus on being productive

The truth is, we find the time to do what we want to do. It’s not enough to say that something is a priority, our actions must show that something is our priority. If building a real estate business is a priority for you, then you need to challenge...
By Christina Ethridge | Wednesday, May 18, 2016
PLG Estates: How mobile technology changed the industry

PLG Estates: How mobile technology changed the industry

In this weekly video series, Peter Lorimer of PLG Estates breaks down the effect of mobile technology on the real estate industry ......
By Peter Lorimer | Friday, May 13, 2016
As real estate evolves, we’re still exactly the same

As real estate evolves, we’re still exactly the same

For the third year in a row, I attended a bar camp for real estate professionals held in Omaha, Nebraska. (REBarCampOmaha) It is a six-hour drive from my home in St. Paul, Minnesota, but that includes a stop in Sioux Falls, South Dakota, to pick up a...
By Teresa Boardman | Friday, April 29, 2016
Haiku Deck for iPhone is here, and we have all the details

Haiku Deck for iPhone is here, and we have all the details

Haiku Deck, a snappy and visual alternative to PowerPoint and Keynote that has, until today, been an iPad app, released its first-ever native iPhone version (Haiku Deck 4.0) free for download in the App Store. It's a progression that founder Adam Tra...
By Caroline Feeney | Thursday, April 28, 2016
Why mobile apps make home shopping easier

Why mobile apps make home shopping easier

Imagine driving to the airport. Getting there early is ideal -- having time to unwind before the flight, stroll around the airport, maybe buy a magazine or two. To do this, one would need to chart the most efficient way to get there with time to spar...
By Neha Kamran | Thursday, April 28, 2016