Lead gen is not enough. Here's how to nail down lead conversion
In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it?
by Nick Schlekeway Sep 11
Mobile-first marketing standout Rechat emphasizes collaboration, strategy: Tech Review
Rechat does a lot of what a lot of other apps do separately, consolidating a tech-stack for tech-savvy brokers wanting to provide a single point solution for lead nurture, brand-building, sales support and lightweight deal management.
by Craig C. Rowe Sep 8
Zillow's Spencer Rascoff launches AI personal assistant heyLibby
The latest product of Rascoff's 75 & Sunny Labs, heyLibby takes care of engaging and tracking leads for business owners. The free platform takes less than 5 minutes to set up, company said
by Marian McPherson Aug 17
Exceptional agents get serious about these 4 pillars of service
In the 1st part of his 5-part series, broker Nick Schlekeway looks at the way service forms the basis for real estate agent success
by Nick Schlekeway Aug 15
The 2 'buzzwords' Keller Williams' Marc King wants agents to master
Keller Williams President Marc King told Inman he wants KW agents to sharpen lead generation and conversion strategies as the brokerage's annual Agent Mega Camp hits Austin this week
by Marian McPherson Aug 14
NAR's incredible shrinking membership roster: The Download
Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan
by Christy Murdock May 26
A 6- to 24-month nurture-to-conversion plan for your leads
The work doesn't end once you have a lead. Darryl Davis explains how to turn that possibility into profitability with a month-by-month conversion plan
by Darryl Davis Mar 30
10 top-tier lead generation strategies (and how to convert 'em)
What lead generation strategies should be your go-to choices for maximum lead conversion in 2023?
by Bernice Ross Dec 22
Why are so many real estate agents leaving the industry? The Real Word
Opinion
This week on The Real Word, Byron Lazine and Nicole White discuss the imminent mass exodus of real estate agents from the industry, lead gen myths and cryptocurrency coverage
by Byron Lazine Nov 18
Keller Mortgage taps Mortgage Coach to convert more leads
After conducting 2 rounds of layoffs, Keller Williams' lending arm looks to grow its business by making a popular lead conversion tool available to all of its loan officers
by Matt Carter Jul 26
7 strategies that separate the winners and losers in a shifting market
Opinion
Getting your mindset right and getting up to speed on the best lead gen tools are essential for meeting the challenges of today's real estate market
by Bernice Ross Jul 6
5 tactics to convert referral leads like a Realogy 'Masters Cup' winner
The brokers from this year's winning Realogy teams, Dr. Susan Jenkins of Better Homes and Gardens Real Estate Native American Group and Nick Pasquini of Century 21 Redwood Realty, spoke with Inman about some of their secrets to success with converting referral leads
by Lillian Dickerson Apr 12
Want better leads? Personalize per your pillar
Opinion
Each individual lead pillar is different and includes its own measurable results. Here's how to create a specific strategy for planning, tracking and accountability
by Tom Toole Mar 8
How to assess the likelihood that your leads will convert
Tracking and predicting conversions ensures more effective and consistent followup
by Tom Toole Jan 24
CRM Cloze launches new feature to better lead conversion
Cloze has implemented a powerful new feature that places leads in front of the agent with whom they have the best relationship
by Craig C. Rowe Jan 14