Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity
An effective plan for time management allows you to focus on the things that matter most to you, both personally and professionally, Keller Williams' Julia Lashay Israel writes
Ready to improve your knowledge and take on some new ideas? Marketing tech expert Stacie Kimberlain offers a list of essential books just right for the current market
The 'Marketing Center' is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales
Disconnected phones, undeliverable emails and presumed scams have all become more common, customers of Move's network of companies told Inman in the wake of the Aug. 23 class-action suit
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes
Open houses are among the most valuable lead sources available, team leader Carl Medford writes. Here's how to run one the right way and make the most of the opportunity it presents
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
As the industry changes, building deep-down, long-lasting relationships matters more, according to Inman readers
The 8 Realtors are seeking class action status in their lawsuit against Realtor.com for allegedly selling unvetted and fraudulent buyer and seller leads
The best real estate lead isn't always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that's best for both you and your potential client
When apps talk, business gets done. Both companies specialize in making software collaborate, and now each will benefit from their unique approaches to bettering business
Lynn's value prop rests on owners publishing their home to its user community for feedback on potential market value
'These combined solutions will help elevate their consumer experience, unlock opportunities for greater agent productivity, and drive more efficiency for their franchisees' — IRE's Alissa Harper