Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX's Curtis Fenn to find out what changes are afoot
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense
Nearly 70% of brokerage leaders who responded to the latest Inman Intel Index earlier this month expect to invest in technology in 2024, with many now saying artificial intelligence is top of mind
The fast-growing brokerage also suffered a net loss of $83.7M in the quarter, which was an improvement compared to the loss 1 year earlier
The tool capitalizes on a fast-moving trend in proptech — the automation of omni-channel prospect communication
Brokerage leaders are still waiting to see the returns on their 2023 technology investments, according to the latest results from the Inman Intel Index. Read on for the biggest takeaways
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts
Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter
The future is bright — it starts with your next listing, coach Darryl Davis writes. Embrace these 25 strategies to grow your business, enrich your community and strengthen your network
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
The AI-driven tool offers agents and teams a generative power dialer, leaning into the fast-growing subset of human voice mimicry. That means your competition may not always be human
Marketing company owner Christine George, Linkedin expert Alex Hanson and the hosts of popular podcast 'Glitter and Gay' share branding wisdom with crowds at Inman Connect New York
Realtor.com CEO Damian Eales addressed the traffic rivalry with Homes.com and why competition is good for agents and consumers
Agents and brokers can make the most of the latest 'martech' tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients
The AI interface allows more streamlined access to the tools agents and teams use to create marketing assets, nurture campaigns, generate evergreen blog content and even qualify leads