Real estate agents weigh in on Zillow's ShowingTime+ debut
Monday's launch of ShowingTime+, a new brand intended to unify Zillow's technology offerings, has only highlighted the industry's polarizing thoughts about the company's agent strategy
by Marian McPherson Sep 29
Real acquires lending arm of LemonBrew Technologies
Agents working under the banner of Real can now extend mortgage services to their clients as a result of the company's acquisition of LemonBrew Lending
by Craig C. Rowe Sep 26
For Real: Toronto-based brokerage re-ups Chime partnership
The brokerage will be able to leverage Chime's newest marketing tool, the content-automating Social Studio, announced in August among other recent updates
by Craig C. Rowe Sep 22
Here are the 5 things agents must master during a market shift
Top Keller Williams and eXp Realty team leaders Jim Roche and Terrence Murphy share how leaders can guide agents to success during a slowdown, at the Inman Connect Now virtual event
by Marian McPherson Sep 22
Pipeline frozen? 7 ways to get an avalanche of leads
Keep the leads pouring in and your business thriving with multiple streams of lead generation
by Jimmy Burgess Sep 16
Households with school-age kids likely to lead fall homebuying rush
Households with school-age children will account for 22.5% of all home sales over the next 10 months, according to analytics firm TKI's latest predictive report. Here's how to market to them
by Marian McPherson Sep 15
The do’s and don’ts of creating an engaging real estate brand
If you met someone today, would they be able to look you up online 6 months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity
by Bernice Ross Sep 14
Realtor.com's Move takes a stake in lender matching service Own Up
The partnership was announced along with a $25M funding round led by Brand Foundry Ventures, with participation by Move and existing investors Link Ventures and Listen Ventures
by Matt Carter Aug 31
15 tips for thrifty agents to generate listing leads anytime
This compilation of tips from author and coach Darryl Davis will delight those who prioritize thriftiness and cost-effectiveness, regardless of their experience level in the industry
by Darryl Davis Aug 26
Put nightmare clients in the past with these 10 tips
Remember your most miserable client? Here's how to avoid a repeat of that experience. Just reverse-engineer it so you don't attract someone similar
by Bernice Ross Aug 24
Gary Keller nudges agents to keep slowdown in perspective
The founder of Keller Williams reminds agents that it's still a seller's market and stresses lead generation amid the ongoing slowdown
by Daniel Houston Aug 23
WATCH: How to generate listings and maintain momentum in a shifting market
Top agents Jonathan Spears and Lauren Rosin shared their tips at Inman Connect Las Vegas to show agents that prospecting in a down market is possible with the right mindset and tools behind them
by Rachael Hite Aug 12
They’re gunning for your commissions: 7 reasons not to despair
Despite all of the platforms and tech companies coming for real estate agent commissions, transactions hinge on the expertise of Realtors
by Bernice Ross Aug 10
Chime stays busy in 2022, rolls out Social Studio marketing tool
The company announced at Inman Connect Las Vegas, the tool allows a hands-off approach to social outreach and a way to promote without spending long hours devising a strategy
by Craig C. Rowe Aug 3
Can flat-fee brokerages solve the principal-agent problem?
Federa thinks so. The company argues that because its agents know they are getting their pay from the flat fee, they're more apt to be more honorable to the seller's needs
by Craig C. Rowe Jul 28