Halloween real estate marketing ideas-dog trick or treating
Don't be a basic witch this Halloween. Think outside the coffin with coach Darryl Davis and these fun marketing ideas that'll show everyone why your business is a scream
by Darryl Davis Oct 26
PostcardMania sent 14M mailers in 2021. Here's what agents can take away from direct mail campaigns
The targeted marketing company's largest real estate campaign was just over 53,000 pieces, but it found 3 out of 4 mailings were 500 or fewer pieces, with 70% stamping campaigns below 750
by Craig C. Rowe Oct 25
Tribus to help clients reach new destinations with coaching program
Destination Coaching will be divided into tracks including some designed for veteran agents, some for team leaders and some for salaried staff within a company
by Craig C. Rowe Oct 21
Here's why video is one of the best lead generation strategies today
As the market shifts, agents need to reconnect to the fundamentals of their business, agents said during a panel at Inman Connect — and leverage video in any and every way
by Lillian Dickerson Oct 18
Gary Keller: 2022 poised to become 'second worst' deal year in history
Keller said during Inman Connect, that transactions could be down nearly as much as during the Great Recession, though he added there are still opportunities for those in real estate
by Jim Dalrymple II Oct 18
No clients? 11 things you should be doing right now
If you're just starting out, your first task is to build up your pipeline of potential clients. Here's how to do that, even without a big marketing budget
by Darryl Davis Oct 18
ASG acquires real estate software company Sierra Interactive
Sierra Interactive builds lead-generation and marketing tools for real estate agents and is now alongside Homebot, DoorLoop, NestReady and Airdna in the ASG/Alpine proptech ecosystem
by Craig C. Rowe Oct 13
Agents share their top lead generation methods for today's market
Find out what these real estate powerhouses are doing in today's market to generate leads and learn some of their favorite conversational frameworks to get the ball rolling
BidMyListing secures $15M in additional funding, $20M to date
The company provides a conduit for real estate agents to bid money upfront for the opportunity to list properties. Funds provided will go toward general growth initiatives, a statement says
by Craig C. Rowe Oct 3
Real estate agents weigh in on Zillow's ShowingTime+ debut
Monday's launch of ShowingTime+, a new brand intended to unify Zillow's technology offerings, has only highlighted the industry's polarizing thoughts about the company's agent strategy
by Marian McPherson Sep 29
Real acquires lending arm of LemonBrew Technologies
Agents working under the banner of Real can now extend mortgage services to their clients as a result of the company's acquisition of LemonBrew Lending
by Craig C. Rowe Sep 26
For Real: Toronto-based brokerage re-ups Chime partnership
The brokerage will be able to leverage Chime's newest marketing tool, the content-automating Social Studio, announced in August among other recent updates
by Craig C. Rowe Sep 22
Here are the 5 things agents must master during a market shift
Top Keller Williams and eXp Realty team leaders Jim Roche and Terrence Murphy share how leaders can guide agents to success during a slowdown, at the Inman Connect Now virtual event
by Marian McPherson Sep 22
Pipeline frozen? 7 ways to get an avalanche of leads
Keep the leads pouring in and your business thriving with multiple streams of lead generation
by Jimmy Burgess Sep 16
Households with school-age kids likely to lead fall homebuying rush
Households with school-age children will account for 22.5% of all home sales over the next 10 months, according to analytics firm TKI's latest predictive report. Here's how to market to them
by Marian McPherson Sep 15