SmartZip Analytics Inc. has updated its predictive marketing platform to allow homeowners to request changes to their SmartZip home valuations through a real estate professional.
Pleasanton, Calif.-based SmartZip rolled out its SmartTargeting platform in the summer of 2010 with the aim of targeting potential home sellers. The platform's latest update, SmartTargeting 3.3, includes a lead capture system, SmartHomePrice.com, that gives homeowners instant access to their estimated home values as determined by SmartZip's automated valuation model (AVM).
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