Going to a listing appointment is like being an actor: Be comfortable, confident and rehearsed
You can't just go in with your CMA and think you'll get the listing anymore
by Stacia Whatley Mar 12
Listing presentations can't get you sellers without listing appointments
Real estate agents' body language and speech can cost them business
Find out which gestures cause clients to lose trust in you
by Bernice Ross Jan 23
Maintain market relevance by writing 'timeless,' hyperlocal posts
Informative content on specific communities and neighborhoods can help grow your reputation
by ActiveRain Dec 13
You're not a furnace salesman, so why beat around the bush about what you charge?
Time to dump the canned listing presentation
Engage sellers in a conversation about the unique services you offer
by Bernice Ross Sep 16
SlideRocket [Video]
3 ways to bring sellers down to earth
Even as market heats up, seriously overpriced listings won't sell
by Bernice Ross Apr 11
Pricing listings is all about research and preparation
5 basic expectations sellers and agents should agree on
Catering to the 'Google generation'
by Bernice Ross Jun 25
There's one marketing tactic that many perceive as 'creepy'
by Bernice Ross Jun 21
Done right, CMA greases the rest of the sales process
Timeless tips from the past decade
by Bernice Ross Nov 7
Agents can't win over sellers with technology alone
by Bernice Ross Oct 13