Social media is about documenting your market, your land and your lifestyle
Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026
Model your social media content marketing on these examples for real estate lead gen that's useful, local and human, Jimmy Burgess writes
OpenAI’s Sora is redefining short-form video, forcing creators, brands and audiences to navigate a new era where synthetic content looks indistinguishable from reality
The latest model brings major upgrades and a few surprises that could reshape your workflow, digital marketer Jessi Healey writes
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos, your voice into an emotional engine that makes buyers need the keys
Education, inspiration and entertainment: You'll find it all on Instagram. Jimmy Burgess shares the 25 must-follow accounts tailor-made for real estate agents in 2025
Austin-based media startup Blended Sense is partnering with NextHome to provide preferential pricing and specialized content strategy and education to the franchisor's 6,000-member network
Powered by Infinite Creator, Elliman Productions allows agents to capture photos and videos of listings on their smartphones and receive branded and edited content within 24 hours
Follow the playbook of Calgary, Alberta Realtor Brad McCallum for YouTube success
Opinion
With direct-to-social video posting, deep content analytics and a number of tools to make videos easy to produce and edit, BigVu could have a significant role in any real estate business looking to commit to video
Of course, you'll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Learn how to create targeted ads to get your latest listing more exposure
These 12 video templates, together with the two search rank term tools, will help you reach your target clients and build trust by answering their questions before they ask
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are