Media startup Blended Sense rolls out partnership with NextHome
Austin-based media startup Blended Sense is partnering with NextHome to provide preferential pricing and specialized content strategy and education to the franchisor's 6,000-member network
by Marian McPherson Feb 20
BigVu offers big benefits for video marketers: Tech Review
Opinion
With direct-to-social video posting, deep content analytics and a number of tools to make videos easy to produce and edit, BigVu could have a significant role in any real estate business looking to commit to video
by Craig C. Rowe Jul 29
Honey, pull over! How this agent gets 33,000 listing video views for $200
Of course, you'll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Learn how to create targeted ads to get your latest listing more exposure
by Jimmy Burgess Jul 7
Zentap addresses all your Facebook needs in one place
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
by Craig C. Rowe Mar 26
Roomvu makes effective web video marketing fast and affordable
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more
by Craig C. Rowe Mar 5
A bad buying experience launched this RE/MAX agent's career
Not having the best agent experience when he bought his first home 'lit the fire underneath' Jared Housier and inspired him to make the process better for other buyers
by Lillian Dickerson Feb 15
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
Building video content? Here’s a simple 4-step formula
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
by Lisa Suazo Oct 25
Nest Seekers International adds No. 1 real estate YouTuber to its ranks
YouTuber and producer Erik Conover has joined Nest Seekers after building one of the top luxury real estate and lifestyle channels with 1.5M followers
by Marian McPherson Oct 6
MTV or real estate? How 3 agents use music videos to market homes
These agents have taken their video marketing to the next level by producing full-on music videos and commissioning musicians to create original works to help sell specific properties
by Lillian Dickerson Sep 29
Switcher Studio brings easy, broadcast-level video production to the iPhone
Opinion
IPhone video content app enables multiple devices to broadcast on a single stream and add rich graphics on the fly. Sorry Android users — this one is iPhone-exclusive
by Craig C. Rowe Sep 18
Nailed it! How to create DIY listing videos like a pro
Opinion
For those of you who might not have the professional video budget, mastering iPhone property video is the cost-effective solution you need in your back pocket
by Troy Palmquist Aug 13
Beta tested for 3 years, this CRM is set for early 2021 launch
Developed by a high school dropout and aerial photography pioneer, CRM will focus on agent websites, property marketing and customer relationship management
by Craig C. Rowe Jun 29
How to step up your listing video game in 2020
Now that agents are relying more and more on property videos, what can they do to step up their game and boost their production value? Drew Appolonia, video manager with BorrowLenses, answers our most pressing shooting and editing questions
by Brandon Doyle Jun 18