Best time to list a home? With high mortgage rates, it's tough to tell
The peak of the spring homebuying season may have shifted to later in the year, at least in some markets, according to new analysis by Zillow
by Ben Verde Mar 7
Forget what you think you know about holiday listings
To achieve extraordinary results, The Agency's Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan
by Deedee Howard Feb 8
9 ways to heat up a freezing-cold listing this winter
What happens when snow isn't fresh? It loses its appeal. It's the same with listings, Coach Darryl Davis writes, so here's how to warm up your listings to keep them fresh
by Darryl Davis Jan 23
How to shoot your own listing videos and photos on the iPhone
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
by Latham Jenkins Mar 8
Why 'dog days' are great for business
Opinion
The challenge of differentiation and capturing a buyer’s attention is monumental, for even the most skilled agents. In this agent's case, 'man’s best friend' is also an agent’s best friend
by Craig Spano Feb 10
7 must-do tasks to prep your listing for the market  
Preparing a listing to bring to the market is where you can set your service apart. Proper planning during the pre-listing period is essential for a successful sale process
by Laura Stace Jan 9
Real (Estate) Talk: What to do if your real estate team is spooked by something other than Halloween
Opinion
How do you advocate for fair housing without alienating others in the business? Lee Davenport shares the paradigm shift that has informed her training
by Lee Davenport Oct 27
Are you geared up for a down market? 
Opinion
If you haven’t experienced a buyer’s market before, everything you know about selling real estate is about to be turned upside down. Here's how to weather a downturn and keep your business moving forward
by Bernice Ross Aug 3
7 questions sellers will ask on listing appointments
Educating and empowering clients will lead sellers to being comfortable with making good decisions and hopefully generating some more inventory in this challenging market. Here are a few questions they'll most likely be asking you — and how to expertly answer them
by Cara Ameer Jan 3
$1M Zestimate on Santa Claus' home is spot on, according to agents
Santa’s charming rustic-modern cabin is now worth more than $1M according to Zillow’s Zestimate tool, a whopping 19% increase in value since the last holiday season
by Ben Verde Dec 25
Biggie Smalls' former Brooklyn apartment sells for $2M
The iconic rapper's former two-bedroom apartment, located in the Fort Greene neighborhood, closed on Dec. 14 for $2M, after listing 3 months earlier for $1.7M
by Ben Verde Dec 21
That '70s home: Colorful carpet lines every room of Ohio house
The home, listed for sale at an asking price of $325,000, has garnered attention for a previous owner's unusual decor choices
by Daniel Houston Dec 1
Dream home? Freddy Krueger's 'Nightmare on Elm Street' haunt hits market
The Los Angeles home, whose now-iconic facade was featured in the 1984 horror flick, is on the market through Halloween
by Daniel Houston Oct 21
5 ways to bring a stale listing back to life — without a price reduction
Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
by Santiago Arana Sep 28
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23