Build your brand around a location or property type you're passionate about, Nick Schlekeway writes, and watch your business take off
You don’t need 10 years in the business to make an impact this spring, coach Darryl Davis writes. You need 10 moves — done with consistency, creativity and a willingness to learn as you go
In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes
Airbnb challenged the commercial, along with ads that included a ‘desperate’ and ‘confused’ billboard near Airbnb’s headquarters in San Francisco
Unpack the latest platform shifts, viral trends and cultural cues — from direct-to-source buying to travel-driven storytelling and meme-powered marketing
Homeowners whose numbers were on the national do-not-call list reported telemarketing calls from Coldwell Banker agents. Class members are expected to get about $281 each
Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works
New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
Find out how Georgia Realtor Liza DiMarco's experience in multiple markets gives her an 'overwhelming' advantage when it comes to helping clients relocate
From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving — and what it means for visibility, strategy and control
Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes
The campaign was launched in March at the firm's Global Forum and highlights diverse individuals with a focus on personality traits that reveal their unique needs in a home, Inman has learned
10 more multiple listing services have hired Barcelona’s Restb.ai to amp up the pace and sophistication of how listing data is populated, made compliant and broadcast to consumers