NAR touts realtor.com in $35M ‘Real People’ marketing campaign
Campaign amplifies 'Accuracy Matters' message, value of working with agent
by Paul Hagey Jul 14
Real estate video marketing's biggest return on investment: high-quality community and listing videos syndicated to YouTube, shared on social
RESAAS rolls out first ad product, AdSAAS, for real estate social media network
Point2 Homes and Sprint Mobile first brands to advertise on network's new ad channel
by Paul Hagey Jul 2
Realty One Group partners with Videolicious to offer agents video-creation tool
Deal will ensure consistent branding across videos for firm's 5,000-plus agents
by Paul Hagey Jul 1
Hate being on camera? 'Run and gun' community videos have potential to go viral, build brand
For those who want to create their own content, there's no more affordable way
Douglas Elliman will pay to make all 9,000 of its listings 'featured' on Zillow
Brokerage gets linkback, prominent placement of listing agents' contact info
by Paul Hagey Jun 24
Coldwell Banker betting BuzzFeed users will share its ads
Shareable 'custom content' will highlight sentimental nature of homeownership
by Inman Jun 17
Agents, brokers and franchisors must work together to create a brand that people trust
How to make the most of your personal brand
Insights from Jeff Turner and Bill Leider
by Inman Jun 4
Realtor.com set to retool its 'bread and butter' agent, broker ad products
Agents will pay more for exclusive 'Connection for Co-Brokerage' leads
by Paul Hagey May 27
ComScore data shows Zillow website traffic lapping nearest competitor
Zillow.com attracted 45.1M unique visitors in April
by Paul Hagey May 21
How to take the perfect real estate agent head-and-shoulders photo
Don’t pose with a phone in your ear, or with your dog, cat, horse or child
by OPP Connect May 21
Rising home prices boost Realtor income, but expenses are growing even faster
NAR survey finds 3 in 4 members advertising listings on third-party sites
by Inman May 20
Real estate video tips: Affordable, do-it-yourself software, websites and apps make marketing fun
Use this clever little trick to win BIG with paid real estate advertising
With only a split second to catch your customers' attention, marketing must be 'unconventional and provocative'
by Seth Williams May 16