End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
Pulse: What newbies need to know about marketing listings
From utilizing professional photography to tapping into your sphere, here are some essential tips newbies need to know about marketing listings
by Inman Aug 3
Zero-cost lead generation: How to set up your Google Business Profile
Who doesn't want free leads from Google? Jimmy Burgess and Heidi Harris show you how to set up and optimize your Google Business Profile to become the go-to local expert at no cost to you
by Jimmy Burgess Aug 1
3 brokers share 7 tips for guiding new real estate agents
Three real estate brokers share how they help new agents navigate bidding wars, manage finances, and keep their sanity while building their business
by Marian McPherson Jul 30
'It's a two-way conversation:' 8 tips for social media naysayers
If you question what value social media really adds to your business, don't. Point blank, it gives real estate agents way more reach than they could get offline. It's not for everyone, but here are some tips to make getting started easier
by Jenny Usaj Jul 30
SEO made simple: 2 main things agents should focus on
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
by Kate Hulbert Jul 29
No budget, no worries: How to market yourself as a brand new agent
Here are three great ways to get the ball rolling in the marketing department as a brand new real estate agent on the cheap
by Kevin Hoover Jul 29
Map-based real estate marketing sees explosive growth
Homesnap has partnered with Waze to let agents pin their listings and open houses to interactive maps. Such ads have seen a surge of interest over the past month
by Jim Dalrymple II Jul 28
Pulse: What do newbies need to know about marketing listings?
When it comes to listings, what makes for a solid marketing strategy? From social media to video tours, we want you to chime in with your best advice and tips for newbie agents
by Inman Jul 28
Real estate agents who pay NCAA athletes will win. Here's why.
Thanks to new rules, NCAA athletes can now use their name, image and likeness to promote your business. Smart agents should seize this opportunity. Here's why
by Chris Smith Jul 28
Agents can take charge of their social media using these tools, tips
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
by Daniel Houston Jul 20
Pick up the phone! Top team leaders on making it in a hot market today
Renee Funk, Lance Lokan and Kris Lindahl said during Connect Now that teams should build themselves from within and keep in touch with their communities to stay afloat
by Lillian Dickerson Jul 20
First year in real estate? New agent expenses to budget for
Here’s a month-by-month breakdown of what to expect your first year in real estate
by Christy Murdock Jul 17
Privacy rules are changing marketing. Are you prepared?
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
by Chris Smith Jul 13
How to look like a pro: 5 marketing strategies for new agents
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
by Christy Murdock Jul 12