How to leverage vendors for better client experiences
Opinion
Here are a few ways to make a significant impact on your client relationships
by Kendall E. Bonner Nov 24
Dear Marketing Mastermind: What should my 2021 marketing plan include?
Looking for ways to improve your content marketing strategy? Learn how from this virtual workshop featuring Valerie Garcia and Peter Lorimer
by Christy Murdock Nov 18
Sotheby’s International Realty debuts new marketing platform
Design Vault lets agents create marketing campaigns for print, the internet or social media platforms in minutes
by Jim Dalrymple II Nov 16
Good marketing means personalized, original content
Los Angeles-based Corcoran Global Living broker Peter Lorimer argued Thursday that agents who use generic campaigns are signaling that they're generic professionals
by Jim Dalrymple II Nov 12
3 reasons your listing isn't selling — and how to fix them
Usually, when a home isn't selling, it boils down to 3 main reasons. The good news? Once you identify what's wrong and fix it, you'll be well on your way to achieving your goals
by Santiago Arana Nov 9
'Dear 18-year-old me:' 5 pieces of advice I'd give to new agents
A lot has changed since Jasen Edwards first earned his real estate license — but a lot hasn't. Here are a few lessons that matter most in real estate today and into the future
by Jasen Edwards Nov 2
Ready, set, go! It's Indie Broker Month at Inman
All month long, we'll be looking at how to navigate independent real estate brokerages amid market changes, disruption and other industry shifts
by Inman Nov 1
Looking for fall pop-by ideas? Here's what readers are doing
Pumpkin spice and all things nice, here are a few ways to connect with clients safely
by Inman Oct 30
Show off your listing! 6 tips for creating engaging IGTV videos
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
by Mauricio Umansky Oct 29
Thinking about retiring? 5 ways to leverage your license
Opinion
So many agents are ready to give it all up, not realizing just how much their expertise, brand and knowledge matter. Here's how to turn those things into a revenue stream after retirement
by Faisal Susiwala Oct 29
Want more clients? Tap into marketing automation
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it
by Abhi Golhar Oct 22
11 do's and don'ts to building a rock-solid personal brand
BrandFace leaders Michael Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition
by Marian McPherson Oct 20