5 rules for content creation during coronavirus
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters
by Christy Murdock Apr 6
7 steps for recession-proofing your business
With uncertainty in the air, what can you do right now to help prepare your business for what’s ahead? Here's where to start
by Christy Murdock Apr 4
Cost of marketing on Facebook, Instagram falls during pandemic
Homesnap has found that with more people online, the cost of clicks and impressions on certain platforms is going down during the crisis
by Jim Dalrymple II Apr 2
Let’s officially cancel April Fools’ Day
Opinion
Nothing about this situation is funny, and now is not the time. Instead, just go about your business like any other day on April 1
by Jay Thompson Mar 31
Airbnb announces drastic cost-saving measures to survive slowdown
CEO Brian Chesky said he and his executive team will take dramatic pay cuts along with eliminating marketing budget
by Marian McPherson Mar 30
How to safeguard your business in this challenging time
Doubling up on cleanliness, catering to your clients' interests, staying abreast of your local real estate market news and other measures you can take to prepare your business for any disruption
by John Giffen Mar 22
Email offers biggest returns for real estate marketing: Report
As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money
by Jim Dalrymple II Mar 18
What should a new agent’s work ethic look like?
Jumping into a new career in real estate is challenging. The trick is to stay creative, organized, and knowledgeable in your field. Here's how to accomplish that — while keeping your motivation and spirits high
by Jeremy Kamm Mar 9
How agent Tim Collom merged his love of art and real estate
The leader of Tim Collom Realtor Group, Tim Collom, shared how he's managed to keep his dedication to art alive while running one of Sacramento's top real estate teams
by Marian McPherson Mar 9
RE/MAX launches social marketing tool for agents at R4
'Megaphone' is designed to push agent-branded marketing collateral to social media
by Patrick Kearns Feb 26
WATCH: Marketing through new digital mediums
Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well
by Inman Feb 14
5 essential real estate marketing tools for the modern agent
From image editing and social media software to digital scanner apps, every real estate pro can benefit from these digital marketing tools
by Kathleen Kuhn Feb 14
WATCH: Marketing insight from the world beyond real estate
'The community aspect has always been really critical,' Grace Ouma-Cabezas said at this year's Inman Connect New York
by Inman Feb 14
Dear Marketing Mastermind: Does my marketing comply with the code of ethics?
Opinion
How does the code of ethics inform the way that you approach your marketing strategies and platforms?
by Christy Murdock Feb 11