How a polarizing listing video got this newbie millions in business
Opinion
When I took on a high-priced, one-bedroom condo for my first listing, it was our ‘millennial’ lifestyle video that helped us break records — love it or hate it
by Chad Carrodus Dec 6
16 things newbies should do in a slow selling season
Worried about the winter slump? Here are some things to keep you busy — and to prepare you for the spring market
by Troy Palmquist Dec 2
Header luxury home overlooking san francisco bay(3)
Opinion
We will return to a business when we get what we expect. We refer businesses when we get more than we expected.
by Chris Pollinger Nov 28
Agent/broker perspective: Complying with new branding and marketing regulations
Opinion
Florida real estate agents need look no further than their colleagues in the legal profession for inspiration in effective marketing despite severe restrictions
by Anthony Askowitz Nov 19
How indie teams can compete with larger companies
Opinion
It’s not the money or the name of your company, it’s about the amount of sacrifice you are willing to give to succeed.
by Matt Laricy Nov 14
Why open houses — home and away — are lead machines
Opinion
There's a lot of debate about the value of open houses. Whether you're in your neighborhood or on vacation, I find they're great for networking and expanding your sphere
by Troy Palmquist Nov 14
Sotheby's International Realty hires new chief marketing officer
CEO Philip White made the decision to replace Kevin Thompson with Brad Nelson, a veteran leader of the brand
by Patrick Kearns Nov 13
Dear Marketing Mastermind: What content should be on my website?
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
by Christy Murdock Nov 12
MoxiWorks acquires real estate marketing company Imprev
Imprev provides fully automated marketing platforms that includes digital, social media and print property marketing
by Marian McPherson Nov 12
How to become the go-to agent in your neighborhood
Start small, look at the numbers, get to know people, and create a budget
by Missy Yost Nov 4
Supercharge your team marketing plan with these five steps
Opinion
Here are five steps to guide your team to achieve greater marketing success.
by F. Ron Smith AND David Berg Oct 31
What new agents should do as the selling season slows
The selling year has its own ebb and flow, and when it slows, agents should take time for themselves
by Nicole Solari Oct 29
5 newbie marketing tactics that make you seem experienced
Just because you’re new, doesn’t mean you have to sound like it. Here’s how to market yourself effectively — even if you just passed the test
by Christy Murdock Oct 24
5 must-do's for brand new real estate agents
Whatever your background, here are the main things to focus on as you launch your real estate career
by Christy Murdock Oct 23