A real estate professional's ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes
Starting March 27, ERA will be running ads on streaming platform MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates
According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul
Communication isn't just part of the job of a real estate professional; it is the job, coach Darryl Davis writes. Here's how to make sure you're ready for your toughest conversations
Stop thinking of yourself as 'just' a new real estate agent, coach Darryl Davis writes. What you don't yet know can offer a distinct advantage as you launch your career
Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters and they’re willing to consider a fixer-upper
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
We asked you to put on your marketing expert hat and share with us the best marketing tips, tricks and strategies that are working right now
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal
Invelo is for the strategic, tech-forward property buyer who doesn’t wait to be told about opportunities
Tune in to Inman Access to learn more about developing authentic engagement on social media and recovering from past missteps
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate 'raving referrals'
When you lead with value, Nick Schlekeway writes, sales become more about service, allowing you to build trust and long-lasting relationships