Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
More than a year past the buyer commission lawsuit settlements, here's how you've changed the way you do business with buyers
Develop know, like and trust recognition with a headshot that grabs attention for all the right reasons. Author Stacey Soleil shows you how
Forget same-old, same-old flyers and social media posts. Trainer Rachael Hite offers smart strategies for using Canva to streamline your marketing and communication
If you’re considering a fresh new look for your marketing collateral and platforms in 2025, marketing expert Jon Krabbe writes, Mocha Mousse is a perfect choice
Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
Opinion
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There's almost nothing it can't create to make you look professional, tech-savvy and brand-forward
While agents may start with a clean slate, personal branding gives them an opportunity to jump off the page with a new and unique image that evolves as they do
Agents and brokers can now use the natural language processing feature to personalize listing marketing
Opinion
Just like how Slack centralizes and categorizes office communications, HighNote can do the same for your pre-listing pitch, agent or team profiles, local market guides, and all other forms of digital content
Through clear and consistent branding
Vantage Production enhances VIP Customer Relationship Management system for loan originators who need to exchange co-branded marketing collateral and loan information with real estate partners