7 types of real estate agents this market will crush
Some agent types aren't going to survive a downturn. Here's how to avoid being one of them
by Jimmy Burgess Dec 9
5 ways to build up your local expertise to boost your business
Empower yourself with these 5 tips to become a local expert and a valued resource for your clients
by Santiago Arana Nov 21
3 proven tactics for overcoming the inventory shortage
Just by getting on the phone, you can generate new leads and build your own listing inventory. The business is that simple. The people who have the most conversations and go on the most appointments sell the most houses
by Tom Toole Nov 30
Up your content game with these 8 hyperlocal ideas
Hyperlocal content is a great way to ramp up engagement and boost your digital marketing efforts
by Santiago Arana Nov 9
3 steps for branding yourself as the local expert on Instagram
Implement these strategies today to start grabbing local prospects' attention online and generating leads
by Heather Colby Oct 11
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23
3 tips to become a local real estate market expert
Become the unofficial mayor of your neighborhood and assert your market dominance with in-depth local knowledge and all-in commitment
by Mark Choey Sep 2
How to look like a pro: 5 marketing strategies for new agents
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
by Christy Murdock Jul 12
Need more leads? 5 invaluable door-knocking tips
Door-knocking can be an impactful and memorable approach to establishing your name in new areas. So, if you're trying to cultivate your newly minted brand, here are a few tips to help you drum up new business
by James Harris AND David Parnes Feb 11
New area, new business: 5 tips to hit the ground running
Building a real estate business from the ground up can be exciting, but it's also quite the undertaking. Knowing the proper steps to take can make all the difference, so here's a quick list to get you started
by David Parnes AND James Harris Jan 28
Dear Marketing Mastermind: How can I become a neighborhood expert?
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
by Christy Murdock Sep 23
How to become the go-to team in your area
Find an area that you want to dominate, thoroughly learn it, and give back
by David Parnes AND James Harris Apr 23
Dear Marketing Mastermind: How can I use podcasts to generate leads?
Opinion
Find out how to get started and how to make a podcast work for you, whether you are a guest or a host
by Christy Murdock Dec 10
How to become the go-to agent in your neighborhood
Start small, look at the numbers, get to know people, and create a budget
by Missy Yost Nov 4
5 newbie marketing tactics that make you seem experienced
Just because you’re new, doesn’t mean you have to sound like it. Here’s how to market yourself effectively — even if you just passed the test
by Christy Murdock Oct 24