Dear Marketing Mastermind: How do I make my open house more effective?
Make sure you are creating an event that is exciting, staging the home for maximum impact and putting out the word ahead of time
by Christy Murdock May 14
Get off your phone! 4 tips for keeping it face-to-face
Opinion
Meaningful outreach by way of tried-and-true practices have more of an impact than you might believe
by Fiona Petrie May 2
'Why do I need an agent?' 7 quick answers for doubters
Real estate agents still play a valuable role in the age of algorithms and DIYers
by Dr. Hank Seitz Apr 29
3 critical areas to organize in your flexible career
You might be a hustlin’ and bustlin’ real estate agent. But to be the best agent you can be, your hustle requires diligent organization
by Gina Castrorao Apr 25
A young woman in a cafe checking her home
Agent-developed app now gives agents access to safety features at no cost
by Craig C. Rowe Dec 6
A man using his cell phone
The company's intent is to assist real estate agents in communicating listing information with buyers as quickly as possible
by Craig C. Rowe Oct 5
MailChimp launches direct mail beta, admits print's not dead
Users can now use the popular email marketer's lists to target customers with custom postcards using the same interface as its email builder
by Craig C. Rowe Sep 20
A young woman in a cafe checking her home
Web and mobile app, launched by ICSF New Kid on the Block Jonathan Martis, links prospects to phone numbers, and it includes CRM and open house registration functionality
by Craig C. Rowe Aug 7
Compass new real estate yard sign
Circular metal signs will feature customizable lighting and send passers-by listing notifications
by Patrick Kearns Jul 17
6 ways you can show your Fourth of July patriotism in real estate
Host a celebration, put up decor, and don't get stingy with the sparklers
by Kayla Matthews Jul 4
Agents vs. brokers: How do they spend their marketing budget?
New report from Adwerx and Real Trends looks at the difference in marketing priorities between agents and brokers
by Patrick Kearns Jun 4
Connect the ICSF Speakers: Beau Beardslee on going from front lines to front-door-knocking
Beau Beardslee shares what the military taught him about real estate
by Inman May 7
6 tips to make your spring listing look, feel and smell as fresh as the season
Incorporate bright lighting, pops of color and thoughtful touches to let a home shine
by Gill South Apr 5
7 ways to capitalize on spring selling season
Make everything fresh as we move into warm weather
by Bernice Ross Mar 26