Choose a few core actions, implement them in your real estate business, and allow time for the compounding effect to take hold, Jimmy Burgess writes
Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
The Jills Zeder Group at Coldwell Banker Realty routinely blows its competition out of the water. Team co-founder Jill Hertzberg shared how they do it again and again
Opinion
From lumps of coal to listing wars, Carl Medford lists the things everyone in the real estate world is looking for on Christmas morning
Find out how this Hamptons agent balances a demanding business with real downtime and how that shapes his approach to his professional and personal lives
Santiago Arana realizes that real estate is all about playing the long game. And even if it seems like no clients are transacting, it is important to stay visible and top-of-mind
Here's how broker-owner Marjorie Adam coaches agents to shift from 'turn-and-burn' tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities
Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets
Ralph Lauren Christmas has taken over TikTok, with the brand's former designers explaining how to recreate the magic of its retail decor. Here's how you can use it in your next listing
OpenAI’s Sora is redefining short-form video, forcing creators, brands and audiences to navigate a new era where synthetic content looks indistinguishable from reality
At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline
Understand that the home may not always look perfect, Cara Ameer writes, and you will have to roll with the punches as they come during the showing and sales process
As Back to Basics Month comes to a close, Inman’s Service Editor Dani Vanderboegh rounds up the top 10 most-read advice articles — written by contributors, chosen by readers
Find out how North Carolina broker Alli Pepperling launched her real estate business while embracing tradition and technology
For real estate agents, it's essential to be prepared to protect and defend yourself and your client’s property and data, Erica Ramus writes