Doing business during the pandemic has been challenging, to say the least
Find out how powerhouse New York City real estate broker and television personality Ryan Serhant has parlayed his personal brand into a burgeoning media empire
In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues
Opinion
Independent brokerages make for independent agents. Here's how to foster a successful culture at the same time as providing agents the autonomy they crave
The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes
Opinion
Do your best to perfect these, and your image will be one you're proud of, one that attracts quality clients, one that shows people the real you
“It really is about disruption and mindset”
“So many of us have been taught that money is why we’re here and that anybody can do this job”
Co-Communications’ Stacey Cohen breaks down the basics
Goals determine the impact a powerful brand can have on your success
Feeling overwhelmed? Here's how to tackle this lucrative new area of marketing
Maximize your branding to create more leads and sales
Rise above the competition
Sell your strengths to avoid being replaced
It takes more than video listings to establish yourself as a trusted expert