Help seller clients position their home where buyers see it as the best value
More than 1 in 3 sellers lowered their asking price last month, according to Redfin
When a real estate listing is positioned correctly, marketing feels easy
These 5 simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents
Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season
Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks
Resist the urge to slash the price. Use this checklist to find out why your listing lingers
Annual new listing growth jumped from 1.7% to 6.4% in 1 week. However, Realtor.com said the listing jump hasn't translated to more home sales as homebuyers struggle with affordability
A price drop is not your only option when the market's slow or the listing's stale. Darryl Davis offers strategies to reboot and relaunch that property
Hit the refresh button with your sellers, and build buzz around the property before it expires
In today's complex market, it takes give-and-take on both sides of the transaction to make sure you get to the closing table
If your overpriced listing needs needs a reduction, now’s the time to talk to your sellers. Here are a few strategies and scripts to expand your price negotiation skills
Asking to see the other agent's math and emphasizing an ethical obligation to disagree can be effective ways to counter this common objection. (Stay tuned for a new survey question Wednesday!)
Opinion
At this point in the deal, it's in both the buyers' and the sellers' best interest to follow these steps
Opinion
Stepping away from your emotions, taking a breath and understanding someone else' position are all essential to managing difficult deals