360 tour provider Peek has big plans for the industry
Opinion
A NYC-based 360-degree tour provider adds a few sharp touches to make its offering stand above others on the market. With 4,700 tours in NYC, company plans call for expansion to Miami and LA
by Craig C. Rowe Feb 19
Need print and social media marketing fast? Enter CoVault
Opinion
An agent from Victoria, British Columbia, has built a new listing and social media marketing solution for the busy agents everywhere
by Craig C. Rowe Jan 15
Highly rated iBuyer offer aggregator rebrands and gets even better
Opinion
Atlanta-based OfferBarn is now WyzeGyde. It’s not often that an already worthwhile software product undergoes a substantial overhaul and comes out even better — but this one did.
by Craig C. Rowe Nov 16
Part Instagram, part Pinterest, property search gets social with Rila
Opinion
This new app, inspired by social media, is perfect for real estate listings and agent lead generation. Fun and engaging, the app's success will fall largely on consumer adoption
by Craig C. Rowe Oct 9
Amid acquisition dustup, CoreLogic releases visual marketing services portal HomeVisit
Tested by the Rhode Island Association of Realtors & State-Wide MLS, the new portal will allow agents to streamline ordering of multiple marketing services
by Craig C. Rowe Jul 23
Zip Your Flyer announces eVIDEOS, dynamic content for social media marketing
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
by Craig C. Rowe Jun 26
Here's a simple approach to making listing videos
Opinion
Getting started with video can be daunting. Your next listing can shine on camera, all you need is a smartphone, a few apps and a couple hours, from start to finish
by Craig C. Rowe May 19
DroneBase is taking aerial video to new heights
DroneBase is using drone technology to survey building sites, produce roof damage reports, inspect real estate disaster zones and a number of uses beyond marketing
by Craig C. Rowe Mar 31
Smart home gadgets
Opinion
Inman was asked to test how connected smart devices could help a home sell. Truthfully, new curtains or curb appeal upgrades might be money better spent
by Craig C. Rowe Jul 5
asteroom app tour
Asteroom pairs with an affordable rotating base and fisheye lens to create and publish interactive home tours in minutes. Can it compete with Ricoh and Matterport?
by Craig C. Rowe Jul 1
Dear Marketing Mastermind: How can I raise my game?
Opinion
Want to know how to differentiate yourself in your market and in the industry? This month’s questions are all about being better in everything you do — so that you stand out
by Christy Murdock Mar 12
7 property marketing trends that need to die
Opinion
It's time to be accountable for our listing advertisements, and let go of subpar practices that make us all look bad
by Lyndsey Casagrande Feb 27
BoxBrownie rebrands, rolls out features that give listing photos and headshots a new look
Australia-based real estate image enhancement company announced a new face and updated services at ICSF
by Craig C. Rowe Jul 30
home staging, staging, buyers, dream home
Opinion
How do you have 'the talk' with sellers who see decorative change discussions as an attack on their taste? Broker Nicole Solari offers 7 pointers for broaching the subject with your clients
by Nicole Solari Mar 12
Agents can now generate traditional floor plans from their 3D Matterport spaces
Another tool for your listing presentation arsenal
by Caroline Feeney Apr 20