Real partners with MAXA Designs
The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm's AI-powered concierge
haunted mansion marketing
Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention
The MLS isn't dead yet, but brokers hedge bets with private listings
As Clear Cooperation's biggest opponents gain market share and influence, Intel surveyed agents and brokers on how they actually use private listings — and how deep their loyalty to the MLS runs
by Daniel Houston Oct 13
Inside the stiff opposition to Compass' private-listing crusade
Agents at Compass and other large firms are increasingly set against Clear Cooperation. But at franchises and indies, the campaign may have only hardened their resolve, Intel surveys suggest
by Daniel Houston Oct 6
The Real Brokerage
While everyone was talking about Compass-Anywhere this week, the fast-growing and tech-forward Real Brokerage passed 30K agents
by Jim Dalrymple II Sep 24
55 power users spill their AI secrets to a slicker real estate workflow
Today's brokerage-provided AI tools still take a backseat to third-party chatbots for many agents. With new products rolling out later this year, real estate leaders believe that may change
by Daniel Houston Sep 22
A bunch of big real estate teams are making big moves
As competition for talent remains intense, major teams this week moved to Compass, eXp Realty and the Real Brokerage
by Jim Dalrymple II Sep 17
ListedKit uses AI for transaction management: Tech Review
Real estate teams, brokerages and agents can use ListedKit to handle all documents, timelines, inspections and contracts with help from Ava, the company's AI agent
by Craig C. Rowe Aug 15
Minnesota broker sues eXp over sexual harassment, retaliation
Noelle Nielsen identified herself as a whistleblower who alleged that she and others had been drugged and sexually harassed at company events
by Taylor Anderson Aug 11
Brokerages draw private-listing dividing lines — and backdoor plans
Executives at some of the nation’s largest brokerage networks painted a clearer picture of how they're bracing for changes to how the industry approaches commissions, private listings and AI
by Daniel Houston Aug 11
'Small acts of kindness' abound in Texas Hill Country flood aftermath
A flash flood devastated Texas's Hill Country over the 4th of July weekend, killing more than 100 residents. Real estate professionals have stepped in to help
by Marian McPherson Jul 9
Buyer antitrust suit alleges Real, Realty One, Vanguard and The Agency conspiracy
Illinois resident Kevin Cwynar's class-action case alleges the brokers and NAR rules have caused potentially hundreds of thousands of homebuyers to pay up to thousands of dollars in excess commissions
What top real estate agents do that struggling agents don’t
The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real's Jimmy Burgess writes
by Jimmy Burgess Jun 13
Former Real Brokerage CFO sues, alleges pregnancy discrimination
Michelle Ressler was fired earlier this year and replaced with Ravi Jani. She now says company leadership suggested she couldn't be both an effective executive and a mother
by Jim Dalrymple II Jun 10
The farming framework: A proven system for listing-driven growth
Whether you’re a new agent or a seasoned pro needing to regain momentum, geographic farming isn’t just a marketing tactic — it’s a foundation, Jimmy Burgess writes
by Jimmy Burgess Jun 6