Great marketing demands attention. Great financial systems quietly do their job
What you say about your brand doesn’t matter, The Agency's Rainy Hake Austin writes. It lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders
Brokers Robyn Kimura Hsu and Rachel Schindler have rejoined Realogics Sotheby's International Realty. The 4-person Robyn + Rachel Group has a lifetime sales volume of $1.3B
If you met someone today, would they be able to look you up online 6 months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity
Opinion
Does everyone in your market know who you are? If the answer is no, then you have serious work to do to get your name out there. Here are few things you should (and shouldn't) do when building your real estate brand
Sponsored Content
Kyle Seyboth brings his top team to the Century 21 System and shares the secrets to his success
During a virtual Inman Town Hall session Thursday, 8z Real Estate CEO Lane Hornung advised all agents to make sure their messaging isn't tone deaf
West + Main's Stacie Perrault Staub became a Denver sensation in 9 months
Inman's next special report will address most effective (and least effective) practices
Your broker's logo is not your brand
It won't be long before buyers realize you're not only relevant, but also the agent who can find their dream home
If you are heading into the fall with a little website burnout, this is the webinar for you
![[Poll] Which brand is most important to consumers?](https://assets.inman.com/wp-content/uploads/2014/05/FranchiseLogos2-450x225.png)
Brand equity is a major force in real estate recruiting, but do consumers care?
This is not where you sell your services -- it's where you gain clients' trust and excite them about the homebuying process
4 questions that help identify what matters most to your clients