Brand-first marketing: Creating content that positions you as the go-to agent
Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business
by Inman Aug 1
I'm going back into production. Here's the tech helping me do it
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
by Troy Palmquist Jun 23
Can you spot the bot? 6 clues your content screams AI
From odd punctuation to generic phrasing, Alyssa Stalker shows you how to spot AI’s fingerprints and keep your real voice front and center
by Alyssa Stalker May 31
A home in front of an Instagram background to symbolize Instagram for real estate agents.
Go beyond the basics with these under-used Instagram features that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes
by Alyssa Stalker May 15
The least effective way to brand your real estate business
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
by Bernice Ross Mar 19
powerful chatgpt prompts for real estate agents
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology
by Jimmy Burgess Jan 16
Why Pantone’s 2025 Color of the Year is right for real estate brands
If you’re considering a fresh new look for your marketing collateral and platforms in 2025, marketing expert Jon Krabbe writes, Mocha Mousse is a perfect choice
by Jon Krabbe Jan 8
Communicate value with authenticity and active listening
Not everyone can or should communicate their value through 'bold statements,' agents said during a panel at Inman Connect Las Vegas. That's why remaining authentic is paramount
by Lillian Dickerson Jul 30
Making the nice list: Holiday movies about home and real estate
Opinion
From small-town listings to picture-perfect homes, these holiday movies follow characters whose real estate decisions lead them home for the season
by Jessi Healey Dec 15
Find your superpower so you can save your business
In a time of cynicism and negativity, superhero movies are more popular than ever. Here’s how to become the hero in your own life and in your business
by Troy Palmquist May 29
1000watt CEO: 'No one cares how much or how agents get paid, they only want things to be easier'
At Inman Connect New York Wednesday, CEO Brian Boero shared insights from a real estate consumer sentiment study it conducted under the self-imposed mandate to 'shut up and listen'
by Craig C. Rowe Jan 25
Nest Seekers' Mia Calabrese plans to make 2023 a billion-dollar year
Ahead of Inman Connect New York where she will discuss with other top producers how to become the star agent in a market, the luxury agent said she has ambitious plans for the new year
by Lillian Dickerson Dec 23