Compass partners with Rocket-Redfin to display coming-soon listings
Compass Coming Soon listings will receive priority display on Redfin.com, with buyer inquiries sent to Compass listing agents, according to details of the new partnership
by Taylor Anderson Feb 26
If price is king, why do we even market new listings?
If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward
by Josh Ries Nov 25
How an Oklahoma agent turned a $35 list price into marketing magic
The share of ultra-low listing prices is up 24% since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic
by Marian McPherson Jul 22
6 creative strategies to refresh your marketing now 
Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects
by Bernice Ross Jul 7
The 411 conversion model: A simple system to generate more referrals
Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships
by Nick Schlekeway Mar 31
The Law of 3: A powerful marketing and branding tool for real estate
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
by Bernice Ross Mar 15
SCOTUS upheld the TikTok ban. Here's what agents should do now
The Supreme Court upheld ByteDance’s divestiture deadline Friday. Experts Katie Lance, Cynthia Seifert and Jessi Healey offer solutions to help agents navigate this major shift
by Jessi Healey Jan 17
SERHANT. snags sales of NYC new development from The Agency
The Agency repped the building’s sales for 1 year before SERHANT. stepped in to take the reins on the 21-unit UWS boutique luxury residence known as 'Fifteen'
by Lillian Dickerson May 16
7 massive mistakes most real estate agents are making right now
Uncertainty breeds error, and mistakes cause clients to find new agents. Avoid these agent blunders, and you'll find all kinds of opportunity, says Jimmy Burgess
by Jimmy Burgess Oct 27
3 hauntingly good tips for elevating your Halloween marketing
Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season
by Sierra Schotts Oct 27
7 business tips from two real estate icons
Dolly Lenz and Chris Heller talk shop at Inman Connect
by Teke Wiggin Jan 17
Allying with influencers vs. 'Broker's Grand Opens'
Connect with local experts, promote listings with raffles
by Teke Wiggin Mar 28