Diversifying luxe marketing can increase income by $10s of $1,000s
The 'State of Real Estate Marketing' report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain marketing insights for 2023
by Lillian Dickerson Apr 28
Pam Liebman: Corcoran's 50th year, taking the high road and more
In advance of the brokerage's 2nd annual BeCorcoran event, the CEO spoke with Inman about Corcoran's past, present and future and how the brokerage is meeting a shifting market head-on
by Lillian Dickerson Apr 25
What to expect at Corcoran's conference in Nashville this week
As Corcoran celebrates its 50th anniversary at BeCorcoran this year, agents can expect market advice, branding and marketing tips, networking opportunities and more. Here's the highlights
by Lillian Dickerson Apr 24
real estate agent niche marketing
If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they're looking for
by Christy Murdock Apr 24
Marketing guru's run for POTUS puts speakers in awkward position
NAR's Lawrence Yun among prominent figures scheduled to speak at virtual event where Momentifi CEO and U.S. presidential candidate Gibran Nicholas will hawk his book
by Matt Carter Apr 17
Restb.ai releases new option for automated property descriptions
Property Descriptions leverages 3 types of AI to create narratives using a number of tonal approaches, including, descriptive, playful, standard, professional and simple — in 50 languages
by Craig C. Rowe Apr 12
Sherry Chris and Amory Wooden on how tech and culture 'fuel' ERA
As ERA Real Estate's Fuel conference unfolds this week, Chris and Wooden, the brokerage's CEO and CMO, revealed how they navigate a slow market and the technology they routinely deploy
by Marian McPherson Mar 29
audit online footprint
Make sure all of your profiles are fully updated with this easy-to-use checklist — in 1 week
by Christy Murdock Mar 27
That's such a turnoff! 7 major marketing mistakes agents make
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
by Laura Viñalet Mar 17
QUIZ: Test your real estate marketing IQ
Test your real estate marketing knowledge and see if you're an expert or still a newbie
by Jessi Healey Mar 17
Redfin Premier expands nationally to more than 100 new markets
Redfin Premier, which matches luxury homebuyers and sellers with a Redfin Premier agent and marketing tools specific to the luxury brand, is launching in every market the brokerage operates
by Lillian Dickerson Mar 16
Egypt Sherrod is married to real estate. But that's only half her story
Inman's inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with 4 TV shows, a podcast and a team under her belt, she lives and breathes it in 2023
refresh bio and headshot
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
by Christy Murdock Mar 6
14 FREE tools to elevate your graphics game
Enhance your social media feeds without spending a dime. Check out these 14 free and user-friendly tools for designing stunning graphics
by Jessi Healey Mar 1
23 TikTokers you should be following in 2023
These TikTokers are creating engaging, inspiring videos; follow them to supercharge your day and your business
by Jessi Healey Feb 21