Century 21 leverages cardboard for latest quirky consumer marketing campaign
Cardboard cutouts stand in for consumers in new videos
by Paul Hagey Apr 21
Predictive analytics breathe new life into direct mail marketing
Whittling down to specific house-hunting clients could keep marketing strategy alive
by Rick Frascona Apr 21
Website firm WingWire takes design and content creation out of the hands of agents — for good
Bruno Ricciotti: 'We have survived and excelled by adapting relentlessly and constantly questioning'
Bond New York co-founder on Rollerblading and lessons learned in business
by Inman Apr 21
A man looking for a job
Hiring tip: Spot go-getter sales folks by putting extra hoops in your application process
by Jay Niblick Apr 21
Real estate software firm rebrands data management wing
Lone Wolf's new data management system now goes by 'ListCENTRAL'
by Paul Hagey Apr 20
What works (and what doesn't) with buyer lead-qualifying techniques
Partnering with volunteer organization has heartwarming payoff for real estate brokerage
Halstead Property collected more than 5,000 coats for New York Cares -- and found a referral, too
by Rachael Hite Apr 20
How to stack your activities for maximum results
Be relational in your dealings with clients
by Brian Buffini Apr 20
Pocket listing marketplace out to supplement MLS, but will it?
Jury is out on whether listing property 'upstream' of MLS will appeal to industry
by Teke Wiggin Apr 20
How the nature of real estate in Mexico is changing
An exciting time to develop strategies toward a positive user experience
by Vera Makarov Apr 20
Martin Winzer: 'If you're upfront with everything, everyone can make a conscious decision'
Scalability and flexibility (or lack thereof) from a Nest4Less employee
by Inman Apr 20
Charlie is an inventive assistance tool that feeds client profiles to busy agents
Get the skinny on your daily meetings before you head out the door
by Craig C. Rowe Apr 20
Michael Gibbons: 'Social media is not a thing for me; it’s part of my life'
North Carolina broker-owner talks favorite apps and platforms
by Inman Apr 20
Is Google about to bury your real estate website?
Find out how to test and fix your site
by Bernice Ross Apr 20