'We are a technology company hidden inside an MLS,' says MLS Property Information Network CEO Kathy Condon
by Andrea V. Brambila Sep 23
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
by Laura Ure Apr 12
NAR CEO BOB Goldberg thanked members for their vocal response to the change and promised to monitor the feedback
by Patrick Kearns Apr 11
The reviews are mostly negative, but branding experts reveal insights behind the change
by Patrick Kearns Apr 10
Merging Down Payment Connect with Facebook ads can give agents an edge with first-time homebuyers
by Andrea V. Brambila Aug 4
How to up your game in real estate
by Stefani Shock Jul 20

Real — a virtual brokerage and Inman Innovator nominee — has redone all of its branding, and it looks sharp. Literally, sharp. The new logo and branding play on the first and last letters of the brokerage’s name — the “r” and the “l” — to create the new logo and feel.

by Amber Taufen Jul 18
Goal is to move into areas where tech is thriving
by Erik Pisor Jul 20