First Team sheds Christie's affiliation, names new CEO
The largest privately held brokerage in California has separated from Christie's International Real Estate, launched a rebrand and promoted Michele Harrington to CEO, Inman has learned
by Lillian Dickerson Oct 25
7-state mega MLS ditches alphabet soup, rebrands as 'Prime'
CEO Chad Jacobson: 'Our name no longer ties us to a geographic location, but instead embodies our desire to be the best at what we do'
Anywhere unveils redesigned headquarters following rebrand
The redesigned space in Madison, New Jersey, dubbed The Madison Hub, emphasizes a collaborative environment with workspaces designed for more interaction with other employees
by Ben Verde Jul 26
Beyond Pricing rebrands as Beyond to reflect growth
The startup says it now offers more than a dynamic pricing tool designed to maximize rental revenue for Airbnb hosts and property managers
by Andrea V. Brambila Apr 22
New England MLS rebrands as 'wicked smart'
'We are a technology company hidden inside an MLS,' says MLS Property Information Network CEO Kathy Condon
by Andrea V. Brambila Sep 23
Time for a brand overhaul? Here’s how to tell (and launch)
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
by Laura Viñalet Apr 12
Petition calls for the repeal of NAR's new logo
NAR CEO BOB Goldberg thanked members for their vocal response to the change and promised to monitor the feedback
by Patrick Kearns Apr 11
Realtors react to NAR's new three-dimensional logo
The reviews are mostly negative, but branding experts reveal insights behind the change
by Patrick Kearns Apr 10
Down Payment Resource bolsters agent lead gen tool
Merging Down Payment Connect with Facebook ads can give agents an edge with first-time homebuyers
Is your business plateauing? Try these 5 tips to level up
How to up your game in real estate
by Stefani Shock Jul 20
A row of seeds growing

Real — a virtual brokerage and Inman Innovator nominee — has redone all of its branding, and it looks sharp. Literally, sharp. The new logo and branding play on the first and last letters of the brokerage’s name — the “r” and the “l” — to create the new logo and feel.

by Amber Taufen Jul 18
Listing platform Rebls rebrands as EveryHome
Goal is to move into areas where tech is thriving
by Erik Pisor Jul 20