Tech firm CoreLogic has announced a new name, Cotality. Leaders say the new moniker better reflects the company's mission to provide comprehensive data and tech support
A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients
Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand
This refreshed brand identity includes a modernized look, comprehensive digital marketing platform and an expanded photography package for agents
The largest privately held brokerage in California has separated from Christie's International Real Estate, launched a rebrand and promoted Michele Harrington to CEO, Inman has learned
CEO Chad Jacobson: 'Our name no longer ties us to a geographic location, but instead embodies our desire to be the best at what we do'
The redesigned space in Madison, New Jersey, dubbed The Madison Hub, emphasizes a collaborative environment with workspaces designed for more interaction with other employees
The startup says it now offers more than a dynamic pricing tool designed to maximize rental revenue for Airbnb hosts and property managers
'We are a technology company hidden inside an MLS,' says MLS Property Information Network CEO Kathy Condon
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
NAR CEO BOB Goldberg thanked members for their vocal response to the change and promised to monitor the feedback
The reviews are mostly negative, but branding experts reveal insights behind the change
Merging Down Payment Connect with Facebook ads can give agents an edge with first-time homebuyers
How to up your game in real estate
Real — a virtual brokerage and Inman Innovator nominee — has redone all of its branding, and it looks sharp. Literally, sharp. The new logo and branding play on the first and last letters of the brokerage’s name — the “r” and the “l” — to create the new logo and feel.