Zillow Showcase listings get marketing bump with analytics
The insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention
by Craig C. Rowe Apr 17
The proptech startup media guide: Strategically leverage paid media
Marci James' Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures
by Marci James Apr 4
Searching for lead help? SEO Savvy Agent might be the result you need
Agents often resort to cheesy, online pitches by borderline charlatans and scammers to discover new ways to get leads, an especially risky gambit in a stagnant market
by Craig C. Rowe Jul 19
Want to be a local expert? Try LiveBy’s unique brand of marketing
The local web content provider thrived behind the scenes with brokerage and software partnerships, but now it’s emerging to serve the greater agent market
by Craig C. Rowe Mar 5
Searching Google for answers
The new product from Homesnap helps agents establish and manage Google My Business Profiles
by Craig C. Rowe Nov 16
Restb.ai uses AI to tag room features for easy searching
Barcelona, Spain-based tech team helps agents embed searchable data in listing photos
by Craig C. Rowe Feb 1
3 ways to generate leads through Google AdWords
The best part is you only pay per click.
by Meghan Zuvelek Apr 25
Average Joe SEO: Building Website Traffic with Crunchwraps, Corvettes and Kung Fu
Master the art of long-term online engagement without becoming an SEO drone
by Sam DeBord Jun 4
6 tips for international SEO and marketing
Opinion
Keywords can't be translated from one language to another
by Andrew Taylor Apr 24
Capture international buyers as they pursue their real estate fantasies
Opinion
Playing up your market's unique selling points will bring traffic to your website
by Inman Mar 4
Opinion
Nearly 3 out of 4 people with Internet access speak a language other than English
by Inman Feb 13
A changing Web: Part 2
by Gahlord Dewald Jul 5
From Future of Real Estate Marketing
by Inman Oct 25
Real Estate Tech Review: Google Instant
by Gahlord Dewald Sep 14
6 ways medium sells listings
by Bernice Ross Dec 7