luxury listing storytelling
Pitching a luxury listing based on story and lifestyle has never been more important
by Fritts Causby Jun 5
Illustration of U.S. and China flags with a handshake in front, the TikTok logo centered, a doge meme image in the background and a bar chart rising on the right, symbolizing the TikTok Oracle deal, meme culture and shifting social media metrics.
The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
by Jessi Healey Sep 21
Bulletproof Ohio home goes under contract after multiple offers
The home was first listed for $399,900 over 2 weeks ago. Listing agent Jon Modene refers to it as having 'the strangest and greatest potential I have ever seen'
by Richelle Hammiel Jul 29
Mega-producers talk expanding your business by giving back
Many top-producing agents make giving back a priority. In this two-part series, Bernice Ross interviews some who make it a standard practice
by Bernice Ross Jan 4
America's hottest neighborhoods: Bouldin Creek in Austin, Texas
Bouldin Creek has old homes, fun shops and a laid-back vibe. It's also right in the heart of one of America's buzziest cities
by Jim Dalrymple II Feb 22
Vacation rental giant Vacasa announces $108M funding round
The firm also indicated its industry appears to be recovering from the lows of the coronavirus pandemic
by Jim Dalrymple II Jun 2
Months into pandemic, 70% of guests are afraid to stay in an Airbnb
Additionally, nearly half of Airbnb hosts reported that they don't currently feel safe renting out properties, according to a survey by IPX1031
Airbnb acquires $1B in debt, equity funding to fuel post-virus plans
The funds will be used to recruit hosts, introduce longer-term stays, and bolster the company's Airbnb Experiences program
by Marian McPherson Apr 7
3 real estate companies were among the top fundraisers of 2019
Opendoor, Vacasa and Compass all raised at least $300M in 2019 and were among the top 11 companies in terms of equity raisers in 2019
by Patrick Kearns Jan 9
Vacasa raises $319M for expansion, tech enhancements
The funding round is the largest ever for Vacasa, and the company now says it is valued at more than $1B
by Jim Dalrymple II Oct 29
Los Angeles skyline
The new venture 'Go iBuyer' is focused on buying up properties, raising the rents and then reselling them
by Jim Dalrymple II Jan 3
A businessman signing documents
Mergers, integrations, acquistions, partnerships and more
by Inman Mar 4
Redfin: LA home prices continued to climb in August despite more inventory
The Eastside craze elbowed into Glassell Park last month
by Inman Sep 28
LA millennials flocking east while techies live coastal
Gentrification on the Eastside poses affordability problems for locals, but not all young residents are leaving the beach
by Jennifer Riner Sep 20
Podcast: How one new agent grew his business by $25 million
Imraan Ali grew his business in two markets from scratch in 18 months
by Bernice Ross Sep 8