The 55+ buyer is planning for a future that's not here yet
Florida leads in senior homeownership rates. But how does your market rank?
Christie’s President Gavin Swartzman discusses a more measured, deliberate luxury buyer
Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients
Send a letter, start a conversation, win the listing
Developer and contributor America Foy says agents are missing the boat when it comes to education on senior housing opportunities and the home equity conversion mortgage product
C-Suite executives from Douglas Elliman, Engel & Völkers and Sotheby’s International Realty discuss what buyers are looking for today in a panel conversation at Luxury Connect
The recent One Big Beautiful Bill Act boasts many boons for real estate, but not for silver homeowners, Rachael Hite writes. Informed agents see the not-so-beautiful big picture
In the face of economic headwinds and shifting market dynamics, brokerages must embrace change with clarity, strategy and agility, The Agency's Rainy Hake Austin writes
Explore the ageism and challenges that women of a certain age face in this business, and learn how to best serve clients who are 50-plus with trainer Rachael Hite
Engel & Völkers' Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers
Planning for the future and promoting accessible, inclusive infrastructure keeps senior adults connected to their communities, Rachael Hite writes
Serving seniors starts with understanding their needs, desires and wants in real estate, and in terms of their lifestyle and goals, Engel & Völkers Americas' Stuart Siegel writes
54% of boomers who own their homes said they planned to live in them until they die, according to a new survey by Clever Real Estate
The launch comes as the Baby Boomers race into their elder years, creating what some observers have referred to as a 'silver tsunami'