social media and personal connection
Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business
by Rick Guerrero Dec 6
7 simple, smart social media strategies savvy agents swear by
Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes
by Sean Frank Dec 4
About to expire? How to hit reset on stale listings (and salty sellers)
Hit the refresh button with your sellers, and build buzz around the property before it expires
by Bernice Ross Dec 4
From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
by Jimmy Burgess Dec 1
An image of a man in a suit balancing over a bear trap to represent costly business traps real estate agents fall into.
Building a real estate business? Trainer Bernice Ross outlines a dozen costly business traps real estate agents fall into and how you can avoid their expensive mistakes
by Bernice Ross Nov 29
10 ways to create marketing buzz for your real estate brand
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons
by Bernice Ross Nov 26
Get no respect? Here's how to elevate our profession
Broker-owner Butch Leiber offers tips for providing a higher level of service to clients and conveying a higher level of professionalism to the public
by Butch Leiber Nov 22
Unlock the power of repurposing long-form content for social media
Tune in to Inman Access, and learn how to transform long-form content into 18-20 bite-sized, high-impact pieces for your social media channels
by Inman Nov 14
9 things ChatGPT can do for your real estate business for free
With these AI-driven strategies at your fingertips, coach Darryl Davis writes, the path to becoming a more successful and efficient real estate agent is clearer than ever
by Darryl Davis Nov 6
TikTok Trends: Will you take the winter arc challenge?
Want to avoid falling behind on business or personal goals this holiday season? Rachael Hite tells you how to embrace the TikTok winter arc trend to stay ahead of the game
by Rachael Hite Oct 28
Treat yourself to leads using these Halloween Instagram tricks
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
by Bernice Ross Oct 23
How to close more listing appointments in today's market
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
by Bernice Ross Oct 18
Halloween open house ideas — spooky front porch decorations
In real estate, a little magic goes a long way. Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis
by Darryl Davis Oct 15
How every agent can max the impact of social media
Want to be more effective on social media and reach even more potential clients? Bernice Ross shares how to take your posts, Stories and Reels to the next level
by Bernice Ross Oct 15
6-step listing launch plan that's just right for today's market
The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now
by Jimmy Burgess Oct 13