Bored with your Facebook feed? 7 ways to jazz it up
Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients
by Laura Stace Jul 6
5 ways AI can revolutionize your real estate marketing
Embrace the future, and get ready to position yourself as a forward-thinking, tech-savvy expert in the industry with the power of AI
by Belladonna Riso Jul 5
3 rules for prospecting with the power of Instagram
Grow your business and find your ideal clients when you put Instagram to work for you
WATCH: 4 video strategies I used to navigate the last downturn
Opinion
Consistently creating and posting your video content on social media helps you stand out and make an impact in your market
by Rick Guerrero Jun 20
How many Instagram Stories should I do a day?
Opinion
Instagram Stories operate differently than other features like Posts and Reels. Find out how to make them work for your real estate business
by Sue Benson Jun 12
7 educational posts that belong in your social media rotation
You need more than pretty pictures in your social media feed. Make sure you are educating potential clients with your content as well
by Laura Stace Jun 9
3 Instagram alternatives so you never have to cold call again
Where are the 3 best places to create connection for opportunity on Instagram?
Am I too old to post on Instagram?
Instagram isn't just for 21-year-old would-be models. Sue 'Pinky' Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too
by Sue Benson Jun 5
A 4-decade first, TopProducer rolls out lead-gen features
TopProducer, at 40-years-old, released a new suite of features called Social Connect to help users find new avenues of business through digital marketing, the company said
by Craig C. Rowe Jun 2
When it comes to Instagram, how personal is too personal?
Opinion
Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement
Your business shouldn't advertise for Memorial Day. Here's why
Opinion
Instead, look for simple and meaningful ways for your real estate business to acknowledge Memorial Day respectfully
by Jessi Healey May 26
Should you follow everyone who follows you on Instagram?
Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
by Sue Benson May 19
Diversifying luxe marketing can increase income by $10s of $1,000s
The 'State of Real Estate Marketing' report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain marketing insights for 2023
by Lillian Dickerson Apr 28
Pam Liebman: Corcoran's 50th year, taking the high road and more
In advance of the brokerage's 2nd annual BeCorcoran event, the CEO spoke with Inman about Corcoran's past, present and future and how the brokerage is meeting a shifting market head-on
by Lillian Dickerson Apr 25
The real estate agent’s guide to marketing with Instagram
As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing
by Darryl Davis Apr 24