3 rules for prospecting with the power of Instagram
Grow your business and find your ideal clients when you put Instagram to work for you
WATCH: 4 video strategies I used to navigate the last downturn
Opinion
Consistently creating and posting your video content on social media helps you stand out and make an impact in your market
by Rick Guerrero Jun 20
How many Instagram Stories should I do a day?
Opinion
Instagram Stories operate differently than other features like Posts and Reels. Find out how to make them work for your real estate business
by Sue Benson Jun 12
7 educational posts that belong in your social media rotation
You need more than pretty pictures in your social media feed. Make sure you are educating potential clients with your content as well
by Laura Stace Jun 9
3 Instagram alternatives so you never have to cold call again
Where are the 3 best places to create connection for opportunity on Instagram?
Am I too old to post on Instagram?
Instagram isn't just for 21-year-old would-be models. Sue 'Pinky' Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too
by Sue Benson Jun 5
A 4-decade first, TopProducer rolls out lead-gen features
TopProducer, at 40-years-old, released a new suite of features called Social Connect to help users find new avenues of business through digital marketing, the company said
by Craig C. Rowe Jun 2
When it comes to Instagram, how personal is too personal?
Opinion
Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement
Your business shouldn't advertise for Memorial Day. Here's why
Opinion
Instead, look for simple and meaningful ways for your real estate business to acknowledge Memorial Day respectfully
by Jessi Healey May 26
Should you follow everyone who follows you on Instagram?
Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
by Sue Benson May 19
The real estate agent’s guide to marketing with Instagram
As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing
by Darryl Davis Apr 24
Twitter's open source code is the final nail in the (marketing) coffin
Opinion
Is it still worth marketing your real estate business on Twitter? The algorithm's open-source code indicates that the platform may not be as useful as it once was
by Jessi Healey Apr 7
Love-hate relationship with social media? Here's how I make it work
Although people have mixed feelings about social media, there's no denying that it's a valuable tool for marketing your business
by Nikki Beauchamp Mar 29
Where should I post? 3 steps for choosing a social media platform
Not sure where you should be posting online? Here's a hint: Follow your target audience
by Jessi Healey Mar 24
CHALLENGE: Make your social media look flawless in 7 days
Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Then share your progress
by Christy Murdock Mar 20