How every agent can max the impact of social media
Want to be more effective on social media and reach even more potential clients? Bernice Ross shares how to take your posts, Stories and Reels to the next level
by Bernice Ross Oct 15
10 Halloween marketing ideas to stir up some magic at your listings
Looking to get more eyes (of newt!) on your listings, bewitch the neighborhood and cast a spell on the right buyer? Try these spooktacular Halloween listing marketing ideas from Darryl Davis
by Darryl Davis Oct 12
Podcasts, social media, more: 4 ways to add leverage with content
Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues
by Rick Guerrero Oct 11
10 must-read real estate business books perfect for 2024
Ready to improve your knowledge and take on some new ideas? Marketing tech expert Stacie Kimberlain offers a list of essential books just right for the current market
by Stacie Kimberlain Sep 27
Laura Monroe joins REALM as executive director for innovation
The former Global Head of Community at Inman will drive innovation and brand strategy in her new role at REALM to help enrich the member experience
Ryan Serhant on 'Owning Manhattan', bold moves, branding
In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight
Be very demure, very mindful of viral social media micro-trends
Opinion
Trainer Rachael Hite breaks down the latest viral TikTok trend from influencer Jools LeBron and gives guidance on whether real estate agents should hop on the bandwagon
by Rachael Hite Aug 24
Simone Biles shares dream mansion's progress post-Olympics
Biles isn't sitting back and relaxing after a successful run at the 2024 Paris Olympic Games. Now that the gymnast is back in Texas, she is returning to the ongoing construction of her dream home
by Lillian Dickerson Aug 15
Engel & Völkers unveils Canva collaboration for agent marketing
E&V Create powered by Canva will be accessible to all Engel & Völkers Americas agents. The tool features thousands of Engel & Völkers templates, Inman has learned exclusively
by Lillian Dickerson Jul 31
Yes, you can talk politics on social media. Here's how
Opinion
Is it still impolite to talk about politics? Maybe not, and talking about it might gain you more followers than you think
by Jessi Healey Jul 18
5 tips for advertising rentals through portals and social media
RentRedi's Ryan Barone offers strategies for branding and marketing rental properties across a variety of digital platforms
by Ryan Barone Jul 9
unprofessional, lazy, stuck, writers block, mistakes, bored
As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them
by Christy Murdock Jul 7
Serhant, serhant., ryan serhant, owning manhattan, owning manhattan season 1, netflix, reality tv
'Owning Manhattan,' focused on Ryan Serhant’s eponymous NYC brokerage, premiered on Netflix Friday. Get to know the big personalities who make up the cast
by Dani Vanderboegh Jul 2
9 easy social media content ideas to get you out of a summer slump
Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered
by Jonathan Pressman Jun 24
Assault allegations mount against Oren Alexander and twin brother
Nearly 30 alleged victims have come forward in the last week. Reddit users in New York and Miami also claimed that the brothers' violence against women had been 'an open secret' for years
by Lillian Dickerson Jun 13