Pam Liebman: Corcoran's 50th year, taking the high road and more
In advance of the brokerage's 2nd annual BeCorcoran event, the CEO spoke with Inman about Corcoran's past, present and future and how the brokerage is meeting a shifting market head-on
by Lillian Dickerson Apr 25
Here's every AI platform real estate agents need to know about in 2023
Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there's so much more to explore
by Jim Dalrymple II Apr 24
Barbara Corcoran under fire for 'I love firing people on Friday' remark
The 'Shark Tank' star has received criticism for her seemingly gleeful remarks about terminating employees at the end of the week while making an appearance on 'The Diary of a CEO' podcast
by Lillian Dickerson Apr 17
Twitter's open source code is the final nail in the (marketing) coffin
Opinion
Is it still worth marketing your real estate business on Twitter? The algorithm's open-source code indicates that the platform may not be as useful as it once was
by Jessi Healey Apr 7
As an agent I was 'attacked' by the hacker OBN. Here's what happened
Miami agent and model Kay Jenkins was targeted by the Instagram hacker OBN. She revealed to Inman how she lost $10K in the ordeal, and what other agents can do to prevent a similar attack
by Ben Verde Apr 5
Mauricio Umansky's winding road from shaky childhood to luxe CEO
After navigating health scares as a child and struggling early in his career, The Agency CEO's wife, Kyle Richards, suggested he get a real estate license, which he says was the 'best decision ever'
Fredrik Eklund's REAL Messenger to go public via Nova Vision SPAC
The transaction will have a pre-money enterprise value of approximately $150M at closing, according to an announcement Tuesday. The deal is expected to close in the third quarter of 2023
by Lillian Dickerson Mar 28
Which social media platform should you choose
A practical framework for agents navigating platform uncertainty
by Jessi Healey Mar 24
This TikTok feature will help you reach even more potential clients
Rewarding quality content is always the aim of TikTok's algorithm. Now with a new feature in place to help users have more control over what they see, getting your quality content in front of your audience should be even easier
by Katie Lance Mar 22
Two women posing for an Instagram picture to represent Instagram boosting SEO.
If you're ready to improve your social media results and save time while doing it, check out these handy tools
by Laura Viñalet Mar 22
17 must-follow real estate experts on Twitter who'll help you level up
Opinion
These powerhouse real estate experts share their knowledge on Twitter, taking on real estate topics as well as marketing, operations and other business topics
by Jeremy Knauff Mar 21
Collabra launches 'Credit Karma for real estate' social media tool
'SphereBuilder' is designed to help real estate professionals figure out if their social media marketing is effective. The 1st tool will roll out in Denver, Colorado, and Huntsville, Alabama
by Jim Dalrymple II Mar 20
Adfenix rebrands as Realforce to meet agent marketing needs
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
by Craig C. Rowe Mar 20
That's such a turnoff! 7 major marketing mistakes agents make
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
by Laura Viñalet Mar 17
QUIZ: Test your real estate marketing IQ
Test your real estate marketing knowledge and see if you're an expert or still a newbie
by Jessi Healey Mar 17