Social media is a heavily trafficked category in real estate, and this is yet another entry into a crowded space that would require a lot of effort for an already established agent to switch platforms
Reffkin's move to the social media-forward team will create a cross-generational collaboration that capitalizes on combining varied skill sets to best help clients, Inman exclusively learned
We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
Opinion
Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement
Ahead of her appearance at Inman Connect Las Vegas, media strategist Shannon McKinstrie shares how agents can tap into social media as a lead generator without falling into a time-suck
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
Opinion
Instead, look for simple and meaningful ways for your real estate business to acknowledge Memorial Day respectfully
Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
As a child, Baker and her single mom bounced around rentals until the Georgia native reached the 10th grade. Now, she helps make the dream of homeownership come true for people every day
How to handle annoying and fake comments on social media so you’ll always look gracious while keeping your cool
From developing a strategy based on one's strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday
In advance of the brokerage's 2nd annual BeCorcoran event, the CEO spoke with Inman about Corcoran's past, present and future and how the brokerage is meeting a shifting market head-on
Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there's so much more to explore
The 'Shark Tank' star has received criticism for her seemingly gleeful remarks about terminating employees at the end of the week while making an appearance on 'The Diary of a CEO' podcast
Opinion
Is it still worth marketing your real estate business on Twitter? The algorithm's open-source code indicates that the platform may not be as useful as it once was