By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
Opinion
This week, Byron Lazine and Nicole White discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should be using on Facebook and Instagram
'I'm from California; it's the cheapest apple I've ever seen,' one bidder says in a TikTok that skewers real estate bidding wars
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent
The audio-only discussion app remains popular among real estate professionals. But those who want the most out of it should follow a few key practices
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
Social media is the new database, and you should treat your followers as you would your client address book. Here's how to get started
By being too busy and constantly inundated with phone calls, notifications and emails, we have evolved into a culture that covets the grind. It really does not have to be this way. If you follow these tips and prioritize the task at hand, your focus will lead to success
By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started
To stand out, create fresh, creative and engaging content on social media. This will help you grow your following and gain your clients' trust. Here are some ideas
It’s critical to understand where, how and why millennials are searching for homes right now
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
Trade group's professional standards committee will vote on case interpretations in May to help evaluate complaints
Embracing change, technology and the evolution of our industry is the key to succeeding and remaining relevant as an agent. Do this consistently, and you will emerge as a leader in your marketplace
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more