If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
After more than 10 years working as an agent at Nest Seekers International, Ryan Serhant has launched his own brokerage called "Serhant."
Agents and brokers need to embrace digital connections and a high-touch approach, leaders agreed at Inman Connect Now
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
The WomanUP! Conference, which took place last week, was jampacked with insights and inspiration for agents. Here are 10 important takeaways agents should consider when making a survive-to-thrive mindset shift
This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
This week, we're asking you to share your favorite social media influencers. Who are the people you look to for advice on Facebook, Instagram, YouTube and even TikTok? And more importantly, why?
Sponsored Content
Social media has changed buyers’ expectations, but you can still ensure your listings compete
As a newly minted agent with a limited budget, how do you stand out from the competition? That's the question Roh Habibi gets asked the most. Here are his top 3 tips
There’s no better time than now to prepare for fall marketing season. For agents wanting to take action now, here is a slew of marketing ideas, tools and apps to use for generating more business with less effort