Opinion
To create a sustainable long-term legacy business, you need to find a balance between someone who is like you but who is also ready to modernize your business
Agents who want to take social media seriously should remember they only have a split second to engage
Forget the golden rule, 30 Under 30 finalist and Albuquerque agent Khoi Le says shoot for platinum
Opinion
It’s important to remember that what once worked won’t always work. Let go of the past, and focus on the future
According to Hanover Pennsylvania real estate agent Colin Cameron, following your own vision creates the path to success
Opinion
Whether you’re creating content or designing a website, it’s important to remember who your audience is and how to effectively reach them
North Carolina agent Carolyn Byrnes says she has learned a lot from her model sister Martha Hunt. Here are the top 6 lessons she applies to her business
Opinion
Here’s how we fix this: Post once a week on your social media accounts about different programs that help buyers and sellers
Looking for a marketing plan to tie to the holiday weekend? It’s not too late! Here are a handful of things you can do in under 3 hours to promote your business
Whether you're moving for a fresh start or moving out of necessity, it's possible to hit the ground running — as long as you have a plan
Opinion
It's not as tough as some make it out to be. Interact with users, provide good content, make some effort to build a follower base, test and measure your efforts
These mobile apps make it a snap to tell compelling visual stories on Instagram and Facebook
ReferralExchange's annual survey showed that agents continued to get a significant amount of business from referrals, even as the market slowed down
Opinion
Sure, we all want our 'friends' (and their friends) to engage with us online both personally and professionally, but don't make these gross moves
Having a social media plan is the best way to avoid wasting time while publishing great content and becoming a 'celebrity' in your market