‘Call, text, email and hope to still get drinks’: How agents connect in 2022
A plethora of communication options for agents exist, but real estate agents told Inman email is still the best option for managing transactions and covering your tail if trouble comes calling
by Marian McPherson Jun 10
Hybrid brokerage Luke offers agents another option: Tech Review
Opinion
There is a new breed of brokerage sprouting through the cracks of expansion created by the need to meet consumers in new places, and they're heavily leveraging in-house technology to deliver totally unique real estate experiences
by Craig C. Rowe Feb 18
No need to call: 3 high-impact client 'touches'
Learn how to grow your business exponentially with James Tyler
by Pat Hiban Oct 22
3 ways I use tech to maintain (and deepen) client relationships
Integrate the latest tools and techniques into your daily routines to stay in touch with clients and ensure repeat business
by Beverly Whipple Oct 14
People on smartphones mobile phones
Text smarter and faster with an iPhone app that saves templates for 2-tap marketing and responses
by Craig C. Rowe Jun 20
Why this boomer is a text message convert
When in 2019, do as the millennials do
by Brenda King Mar 15
TextoAd will automate your mobile marketing
Agent-developed software lets buyers receive listing information via text message
by Craig C. Rowe Feb 21
Should you use emojis when communicating with clients?
Opinion
Unprofessional or engaging? Agents and consumers weigh in
by Laura Viñalet Dec 6
RealtyFlux: A compliant, easy way to generate seller leads via text message
Texting short codes for more information about listings came and went. Now it's back again.
by Craig C. Rowe Aug 7
A woman texting on her cell phone
Two recent rulings in Massachusetts show how binding text-message agreements can be
by Marian McPherson Nov 17
A woman on her phone looking at heart emojis
A Realtor-built collection of emoji features situations familiar to many in the industry
by Marian McPherson Oct 5
5 pro tips for keeping mobile communication classy
Opinion
Emojis taking over your emails? Agents should aim for clarity and professionalism in their business exchanges
by Craig C. Rowe Oct 5
Want more millennial clients? 5 tips for reaching them on your smartphone
Start by adding Snapchat, texting and blogging to your arsenal
by Jessica Thiefels Aug 1
online home search
The harmful effects of mobile technology
by Bernice Ross Jul 5
7 costly mistakes real estate agents make
Avoid them, and you will have a stronger business
by Jimmy Burgess Oct 26