Top agent Tracy McLaughlin 'boomerangs' to The Agency
Following 8 months at Engel & Völkers, McLaughlin has returned to The Agency. She told Inman she initially left the brand because of logistical issues surrounding her launch in Aspen
by Lillian Dickerson Jun 14
Luxury in '22: Market slowdowns, reality TV, the metaverse and more
Luxury buyers finally decided to take a pause in 2022 as economic volatility shook the market. But despite a market slowdown, luxury companies and agents kept making interesting moves
by Lillian Dickerson Dec 23
6 Engel & Völkers shops become Engel & Völkers First Coast
The name change to unify the 6 shops across northeast Florida comes on the heels of franchisee Corey Hasting opening 2 new locations in Ponte Vedra Beach and San Marco
All in family as Tracy McLaughlin and daughter join Engel & Völkers
Before joining The Agency, McLaughlin co-owned Pacific Union International, which she bought with her then-husband before selling to Compass. Her daughter will join her at Engel & Völkers
by Lillian Dickerson Oct 21
5 best marketing books for real estate agents in 2022
Studying tangible sales tactics and techniques from experienced professionals gives a unique perspective on the art of real estate. It's time to read (or re-read) these classics
Winter is coming: These are most in-demand cold weather amenities
As homebuyers and owners prepare to settle in for what may be a long COVID-19 winter, fire pits, hot tubs and heated floors have never been more desirable
by Lillian Dickerson Oct 28
Why this luxury agent bought a SF condo when everyone is leaving
'This is the first time in a good 10-year run that we've seen a lot more available inventory,' San Francisco broker Tracy McLaughlin told Inman
The Agency founder talks expansion, corrects the rumor mill
Mauricio Umansky says the agent count at his Southern California boutique brokerage is actually way up
by Jim Dalrymple II Oct 11
Lesson Learned: Honesty is everything
Find out why The Agency’s Tracy McLaughlin believes that honesty is not just the best policy — it’s the only policy for real estate agents
by Christy Murdock Sep 23
Tracy McLaughlin joins The Agency
McLaughlin's departure comes 4 months after Compass' acquisition of Pacific Union, where she was a top producer
by Patrick Kearns Jan 14
The psychology behind pricing a home in the luxury sphere
Luxury agents can’t just pluck a number out of the air — sometimes they need to look to other markets or tap into what fellow agents think
by Gill South Sep 11
3 agents share their extraordinary marketing techniques
Let these out-of-the-box creatives inspire your efforts
by Gill South May 10
5 thrifty home renovations that get sellers the most ROI
Inexpensive fixes tend to offer the highest returns
by Pat Hiban Oct 13
Agent transforms unsellable homes into chic money machines
Pacific Union's Tracy McLaughlin is a master at getting sellers top dollar through specialized home renovation and staging
by Gill South Sep 13