In the wake of NAR’s settlement and rule changes, now is the time to communicate confidently, get creative and position yourself as a knowledge broker, Buying Beverly Hills’ Jon Grauman writes
Know, like and trust should be watchwords for real estate agents. Coldwell Banker's Kamini Lane offers insight into developing the trust that matters most to clients and colleagues
Value is not in the object itself, it’s in the perception, author and coach Darryl Davis writes. Your worth as an agent is defined by how you position yourself and your services (and it’s priceless)
Talking to local homeowners and adding value with the content you provide, Jimmy Burgess writes, will set you up for success both today and in the years to come
Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity
Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it's time to sell
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
Watch this week's featured Inman Access class and dive into a discussion with industry leaders as they share valuable tactics for effectively communicating the value you bring to every transaction
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity
Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients, writes The Agency's President Rainy Hake Austin
Getting your broker's license is just the start of your professional story. Here's how to elevate your brokerage career to the highest heights
Whether you're a team leader or broker, the way you connect with others in your area matters. These 5 steps will help you attract your market's best agents
Your brokerage's recruiting strategy hinges on understanding and leveraging your unique value proposition, then communicating it to agents
Your unique value proposition is more than just a catchy slogan. It’s a powerful way to differentiate yourself from your competition
Opinion
Agents must effectively and efficiently communicate the value they bring. The best way to do that is by differentiating yourself from 1.5 million other agents with truly stellar service and communication